Type : Bid Notification
REQUEST FOR PROPOSAL Vail Local Marketing District 2024 Brand Perception Study OBJECTIVE The Vail Local Marketing District (VLMD), Vail’s destination marketing organization (DMO), is seeking qualified vendors to assist in tracking sentiment and perceptions of Vail’s destination brand. As a premier Mountain Resort Destination, Vail is committed to ensuring that its brand resonates positively with its target audience. We are seeking a reputable and experienced vendor to conduct a comprehensive analysis, providing both a baseline measurement and brand lift measurement. The primary objective is to set a baseline in 2024 of brand perception and continue to monitor with the same process for years to come. VLMD’s online and traditional marketing a...