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Develop Strategic Framework This phase will include development of an authentic brand positioning, brand promise, brand hierarchy, overarching creative concept and communications messaging strategy. • Develop and refine WCU brand platform (brand positioning statement, promise, brand attributes, core themes and messages, and sub-brand strategy, including differentiation between colleges and programs, athletics, and internal WCU offices). • Test brand

Brand Strategy, Positioning, Messaging, and Identity a. Approved brand strategy, including brand guide. Strategy should include positioning, personality, promise, differentiation, and value proposition that is unique to NWACC. b.

The brand audit and development process will serve as the foundation for future Canal Place Heritage Area marketing initiatives, and the brand will be carefully developed with heritage area growth and expansion in mind. The heritage area contains a robust portfolio of heritage attractions but currently lacks the brand and positioning necessary to neatly package and promote the heritage area to the traveler.

(NEW) NONE Scope of Work Supplier shall provide necessary labor, material, equipment, transportation, and supervision to support district brand identity and marketing strategy development which can include market research, product placement evaluation, messaging re ......

(NEW) NONE Scope of Work Supplier shall provide necessary labor, material, equipment, transportation, and supervision to support district brand identity and marketing strategy development which can include market research, product placement evaluation, messaging re ......

It is critical that these strategies take full advantage of the institution’s brand equity and existing brand platform and positioning while providing the type of messaging and branding flexibility needed by the University’s schools, colleges, key units and affiliated partners. Any individual scope of work will be negotiated based on the needs of the specific University department utilizing the contract, including a payment plan.