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Partner FINAL.pdfDocumentationNov 22nd 2022, 8:43 AM EST - Worker Protection Form.pdfDocumentationNov 21st 2022, 4:32 PM EST - Supporting Documentation: Search FileTypeDescriptionDate CreatedActionsBidder Information .pdfDocumentationNov 21st 2022, 4:32 PM EST - EEOC Form.pdfDocumentationNov 21st 2022, 4:32 PM EST - QUALIFICATIONS CERTIFICATION.pdfDocumentationNov 21st 2022, 4:32 PM EST - Spec 0697 Media Buying Partner FINAL.pdfDocumentationNov 22nd

MEDIA BUYING AND PLANNING Project Description :The Marketing Department at Cape Breton University (CBU) is seeking proposals from vendors for a media planning and buying partner to assist with the planning and execution of the University’s digital media buy strategy and campaigns to support student recruitment and retention, as well as other institutional strategic priorities.

Back to ListTender IDCBU-R2314Tender TitleMEDIA BUYING AND PLANNINGClosing Date & Time (Atlantic Time)11 Apr 2023 3:00 pmDescriptionThe Marketing Department at Cape Breton University (CBU) is seeking proposals from vendors for a media planning and buying partner to assist with the planning and execution of the University’s digital media buy strategy and campaigns to support student recruitment and retention, as well as other institutional strategic

MINIMUM REQUIREMENTS • Proven ability to implement, provision, and manage effective media/advertising campaigns • A partner with experience in marketing strategy • A partner with experience in digital marketing including all disciplines: o Paid Search o Digital audio, pre-roll, OTT and other o Planning and buying • Cable TV planning and buying capabilities • Digital and non-digital media buying experience • Ethnic/Non-English advertising experience

April 25, 2022 at 3:16:54 PM GMT Search, Social, Display, Video May 16, 2022 at 1:46:03 PM GMT Do you currently work with a media buying agency or partner? If so, who is the incumbent? April 25, 2022 at 3:16:34 PM GMT JL Media May 16, 2022 at 1:46:24 PM GMT The Account Management Section of the RFP document mentions live, in-person meetings for program launches, if possible.

with the buying MEEC member in providing exceptional LMS products and related services to support online learning for the MEEC member’s users (faculty, staff, students, parents, guests, contractors, and other agents of the MEEC institution).

The selected Bidder is expected to integrate across agency partners, influencing creative strategies by using media tools, market insights ensure the right messages are appropriately communicated in the ideal medium. V. GENERAL REQUIREMENTS FOR BIDDERS The Lottery is conducting a two-phase process to procure a media planning and buying partner. Phase I will evaluate credentials and experience of Bidders.