Search results for: campaign concepts

DEVELOPMENT OF SOCIAL MARKETING CAMPAIGN CONCEPTS FOR PRESCRIBERS AND AT-RISK POPULATIONS

The campaign concepts will align and augment the annual Metro Health Communications Plan. The Communications Plan serves as Metro Health's guideline for standardizing marketing & communications efforts with the Metro Health staff, media, community partners, and the general public. All Community Relations and marketing efforts must comply with City of San Antonio Administrative Directives and the City of San Antonio Communications Manual.

The ad campaign may include media buys specific to select target audiences. The selected agency services will be reviewed and approved by Metro Health. The campaign concepts will align and augment the annual Metro Health Communications Plan. The Communications Plan serves as Metro Health's guideline for standardizing marketing & communications efforts with the Metro Health staff, media, community partners, and the general public.

The overall campaign will need a specific sub-campaign concepts that reach the more specific audiences.

The work will entail evaluating past GreeNYC campaigns; reviewing updated marketing research on New Yorkers’ views on sustainability and climate change; prioritizing and segmenting City audiences for specific campaigns and messages; evaluating and identifying influential partners for greater reach and impact; and conceive and help execute creative campaign concepts that work across multiple channels.

Services include developing draft inputs to strategies, campaign plans, and concepts of operation that ultimately translate strategic and operational objectives into a series of related activities and operations to achieve desired end states in coordination with other DoD components, USG agencies, allied, and regional partners.Headquarters, United States Central Command (USCENTCOM) requires non-personal services to support a unique joint staff planning

It is intended that the project focus on two principle components:   (1) Creation of marketing campaign concept for social media, video TV, radio scripts, and graphics for digital and print medias.   (2) Development and production of video, social media advertisements, radio, assets, graphic materials for web, billboard, social media and digital/printed collaterals.