GOOGLE ANALYTICS AND OPTIMIZATION SOFTWARE AND SUPPORT Solicitation ID/Procurement Identifier: 9531CB21Q0031 Ultimate Completion Date: Fri May 02 17:00:00 GMT 2025
The awarded vendor will provide the following services: • Digital marketing campaigns utilizing a combination of Programmatic Display, Paid Search with (keywords plus display plus retargeting; demographic, contextual, interest and behavioral targeting) and Paid Social (on a variety of channels potentially including Facebook, Instagram, LinkedIn, and TikTok.) • Unlimited creative design (still and video remix) and copy writing/keyword curation for
Maintaining analytic ability includes, but is not limited to: Working with VA Web Operations to ensure that we have approval to use Google Analytics on an ongoing basis. Working with VA Web Operations to ensure the quality of the Google Analytics reporting. Deliverable: Status reports at monthly meeting with Government POC.
Maintaining analytic ability includes, but is not limited to: Working with VA Web Operations to ensure that we have approval to use Google Analytics on an ongoing basis. Working with VA Web Operations to ensure the quality of the Google Analytics reporting. Deliverable: Status reports at monthly meeting with COR.
No custom or proprietary coding requiring external maintenance or updating; • Intuitive site search feature; • Search engine optimization (SEO) enhancements and best practices; • Ability to accommodate users with visual and hearing disabilities; • Ability to accommodate users with limited English proficiency; and • Functionality that will allow users to print ECOS Plan website site content that could serve the purpose of a printed plan document (
Service/Application Description Integration / Relationship Concept3D Harper’s map and calendar solution provider Formstack Web based form provider Google Analytics and reporting provider (Google Analytics 4, Google Search Console, Google Ads, Google Data Studio) Jasper.ai Artificial intelligence content generation platform Modern Campus Provider of Omni CMS and Destiny, Harper’s primary content management systems.
Service/Application Description Integration / Relationship Concept3D Harper’s map and calendar solution provider Formstack Web based form provider Google Analytics and reporting provider (Google Analytics 4, Google Search Console, Google Ads, Google Data Studio) Jasper.ai Artificial intelligence content generation platform Modern Campus Provider of Omni CMS and Destiny, Harper’s primary content management systems.
