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Media Planning Buying and Measurement Services Project Description :The purpose of this RFQ is to seek and retain a qualified media planning and buying agency to work with the College’s Marketing and Creative Services team in planning, developing and executing marketing programs that integrate paid, earned and owned channels to achieve the College’s overall strategic enrolment goals.
Technical/Functional Requirements The contractor(s)will support media planning and strategy development, media buying and placement, delivery of creative materials to media partners and billing and will work primarily with the MSUM marketing team but may also buy media for other departments. 1. Meet monthly, or as needed, with members of the MSUM marketing and communications teams to discuss marketing needs.
These include, but are not necessarily limited to: • Media planning • Media buying • Artwork production • Ad distribution • Administration Contract duration The estimated contract period will be 37 month(s), with a proposed start date of 2024/06/01.
Project Overview Minneapolis College is requesting proposals from vendors to fulfill the role of orchestrating enrollment marketing efforts. We desire a vendor who can provide strategy, market research, digital media buying, placement, and measurement/metrics.
