Type : Bid Notification
See attached RFQ N00189-22-Q-Z401 Amendment 0001
See attached RFQ N00189-22-Q-Z401 Amendment 0001
See updated Combined Synopsis and Solicitation document and RFQ N00189-22-Q-Z224 Amendment 0001.
Once platform has been selected the Vendor shall secure VA approved media timeProvide return-on-investment information on advertisementsProvide reports on ad placement effectiveness and provide return on investment information Provide advertisement verification with both hard copy and electronic tear sheets of all advertisements Maintain a Filemaker Pro Database of advertisementsShall have a minimum of five years of successful recruitment and advertising
The Vendor should also explain how the various elements of minor media, such as public service announcements, talk shows, and electronic media, are to be integrated for maximum impact, cost effectiveness, and return on investment. The media plan should also describe how it intends to approach hard to count populations. 5.
Contractor will establish measurements to maximize the effectiveness and assess the return on investment (ROI) for select media channels based and recruitment marketing media best practices. Contractor will ensure effective monitoring, evaluation, and optimization to enhance the VA s nationwide recruitment, marketing and advertisement for critical healthcare and associated technical support occupations. Monitor.
UOM DESCRIPTION UNIT PRICE EXTENDED PRICE 1 12 month Digital Radio Advertising Services 2 12 month Streaming Video/Television Advertising Services 3 12 month Social Media Advertising Services 4 12 month Graphic Design and Editorial Support Services 5 12 month Reporting Services to evaluate return on investment - digital and social media 6 12 month Pender County Digital Advertising 7 12 month New Hanover County Digital Advertising 8 12 month Additional
The Contractor shall also target all transitioning Active Duty military personnel and Prior Service audience by using placements in media vehicles targeted to veterans or active duty members who are researching options upon their “Expiration of Term of Service” (ETS).These services may include: projecting and tracking of Return on Investment, providing media creatives or graphic design, market research and analytics, development of marketing plans