PROGRAMMATIC DISPLAY AND SOCIAL MEDIA ADVERTISING FOR CHECK THE BOX UNDECLARED HAZMAT SHIPMENTS SAFETY INITIATIVE. Solicitation ID/Procurement Identifier: 693JK320Q0027 Ultimate Completion Date: Wed Sep 29 17:00:00 GMT 2021
Summary DetailsThe purpose of this NRFP is to seek proposals from Digital Media Buyer providers to deliver digital marketing strategy development and media buying within search platforms, programmatic networks, display networks, paid social media, and mobile applications on behalf of the College.
. #: NRFP 13102023-SJ Type: NRFP Status: Open Open Date: Oct 13th 2023, 3:30 PM PDT Questions Due Date: Nov 3rd 2023, 5:00 PM PDT Close Date: Nov 10th 2023, 2:00 PM PST Days Left: 6 Project Description:The purpose of this NRFP is to seek proposals from Digital Media Buyer providers to deliver digital marketing strategy development and media buying within search platforms, programmatic networks, display networks, paid social media, and mobile
Services requested include search engine marketing (SEM)/pay-per-click(PPC), programmatic display, native, and video advertising, geo-targeting/geo-fencing of the Central Texas area, keyword and contextual targeting and site and search re-targeting. Website optimization/SEO, graphic design services, email marketing, and social media marketing are not requested as part of this RFP.
The Supplier will provide services to support such paid digital advertising campaigns using pay-per-click, social media, search engine marketing, display/programmatic, remarketing/retargeting, native advertising and other relevant strategies and tactics to reach objectives that may include, but are not limited to: A. Increasing brand awareness and reach B. Promoting UCF’s excellence and national reputation C.
The Supplier will provide services to support such paid digital advertising campaigns using pay-per-click, social media, search engine marketing, display/programmatic, remarketing/retargeting, native advertising and other relevant strategies and tactics to reach objectives that may include, but are not limited to: A. Increasing brand awareness and reachB. Promoting UCF’s excellence and national reputationC.
These samples should demonstrate your strategic thought process behind developing cost efficient buys as well as the multimedia channels utilized, including video, digital and analog television, video-on-demand, outstreaming, audio, out-of-home experience, online display, geolocation, social media, programmatic display, targeting and re-targeting. 2) Describe your experience in producing media plans and executing media buys for higher education clients
