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The California Department of Public Health (CDPH), Alzheimer¿s Disease Program (ADP), is soliciting proposals from firms to develop and conduct an integrated and comprehensive multicultural and multilingual (i.e., English, Spanish, Mandarin, etc.) audiences statewide Alzheimer¿s disease awareness media campaign to support the ADP from March 1, 2023, or upon approval, through June 30, 2024.

Issuing agency:County of Santa Clara, CASee other Bids by this agency Issuing department:PUBLIC HEALTH DEPARTMENTSee other Bids by this department Description: The Public Health Department (PHD), a department of the County of Santa Clara (County) is requesting for proposals (RFP) from qualified vendors to create, test, and implement a public health communication and media plan to build and increase public awareness of Alzheimer’s Disease and Related

(RFP) from qualified vendors to create, test, and implement a public health communication and media plan to build and increase public awareness of Alzheimer’s Disease and Related Dementias (ADRD).

The agency will design and execute a media buy plan for advertisements through a variety of media options including, but not limited to, broadcast and cable television, radio, digital, outdoor and print. The goal of the media buy is brand awareness and to direct the public to the campaign website. Purchased media will include regional buys as well as possibly working with Clients for local buys.

Agencies are also required to conduct a minimum of 12 public awareness activities through media releases, news articles and/or educational presentations. Traffic safety projects are funded through one-year contracts between the GTSB and the awarded agency. Funds are only provided through reimbursements after project costs are incurred. Claims are usually submitted and reimbursed on a monthly basis.

With a focus on impaired driving prevention, agencies are also required to conduct a minimum of 12 public awareness activities through media releases, news articles and/or educational presentations. To determine which grant an agency will receive will be contingent on the agency’s funding application received by GTSB and a review of the State’s Problem Identification process.