1/31/2022- Uploaded Addendum 1 of RFP #50180 and Q&A 12/23/2021- Uploaded PDF version of RFP #50180 to Attachments
The California State Lottery (Lottery) is inviting responses from qualified vendors to serve as the Promotions and Retail Marketing Agency responsible for the strategic planning, creative development, and implementation of the Lottery's promotions and retail marketing initiatives to raise awareness, elevate brand perceptions, and maximize product sales to increase Lottery profits and contributions to California