The purpose of USAID Strategic Communications Support Activity (Activity) is to support the Government of Armenia (GOAM) to build effective, streamlined, data-driven, and citizencentered strategic communications systems, capacity, and practices. Specifically, the activity will support GOAM in the following three main focus areas: 1. Enable the institutional set up and talent management of the public sector’s streamlined strategic communications. 2. Ensure the public sector has institutionalized systems and capacity for data-driven information management to inform strategic communications. 3. Foster citizen-centered strategic communications and public