RFP730-21046 Marketing Plan & Brand Identity

Status: Addendum Posted
Contact Name: Eric Cabiran
Contact Number: 713-743-8568
Contact Email: ecabiran@Central.UH.EDU
Response Due Date: 7/30/2021
Response Due Time: 2:00 PM
Agency/Texas SmartBuy Member Number: 730
Days Solicited: 21+ Days for Solicitation Notice
Solicitation Posting Date: 7/9/2021
Last Modified: 7/22/2021 4:40 pm
Solicitation Description: 1.1    GENERAL   The University of Houston System (System) comprises the largest Texas state institution system of higher education located in an urban, metropolitan environment. The UH System's research and scholarship is globally significant, nationally competitive, and serve as an engine for economic development, while its public service activities enhance the quality of life in the region. The UH System offers undergraduate and graduates degree programs in a variety of disciplines; courses are conducted throughout most of the

calendar year. The student population of the University of Houston (“University” or “Owner”) is comprised of over 46,000 students. The University of Houston employs approximately 2,700 faculty members and 4,000 staff members. The other component universities, in surrounding areas, include: the University of Houston-Clear Lake, located in the far southeast Houston-area, which has a student population of approximately 9,000 students, 800 faculty and 600 staff members; the University of Houston-Downtown, located in downtown Houston, which has approximately 14,000 students, 750 faculty and 600 staff members; and the University of Houston-Victoria is located approximately 100 miles southwest of Houston and serves over 4,300 students, 200 faculty and 300 staff members.The University of Houston Texas Gulf Coast Small Business Development Center Network (SBDC) has contributed to the growth and prosperity of the Texas Gulf Coast communities for more than 36 years by delivering entrepreneurial business advising, education, and training to area business owners and their employees.   The Texas Gulf Coast SBDC is one of 62 SBDCs across the country and US territories.   SBDCs focus on small to medium sized business generally with 1-50 employees although companies may be as large as several hundred employees, but less than 500.   Serving 32 counties in Southeast Texas through its 14 business advising and training centers since 1984, the Texas Gulf Coast SBDC Network provides free business advising services (also available in Spanish) to help business owners develop strategies to attract customers and increase sales.   The Network also offers affordable training seminars on business topics including marketing, finance, management, and executive skills enhancement.   The SBDC is host to a Procurement Technical Assistance Center or PTAC, who helps existing businesses sell their goods and services to government entities.The University of Houston Texas Gulf Coast Small Business Development Center Network is seeking proposals for the development and implementation of an integrated strategic marketing plan and Network brand identity.The intent of this Request for Proposals (RFP) is for the Texas Gulf Coast Small Business Development Center Network, to identify and contract with a qualified full-service marketing and branding company to develop an integrated strategic marketing plan and branding campaign which will broaden public awareness of the SBDC Network and the services we provide, as well as attract and retain impact-ready clients, including those from under-served communities.Respondents are encouraged to propose contractual arrangements offering the maximum benefit to the University in terms of (1) services to the University, (2) total overall cost to the University, and (3) project management expertise. Proposers should describe all educational, state, and local government discounts, as well as any other applicable discounts that may be available to the University in a contract for Services.RESPONDENTS ARE CAUTIONED TO READ THE INFORMATION CONTAINED IN THIS RFP CAREFULLY AND TO SUBMIT A COMPLETE RESPONSE TO ALL REQUIREMENTS AND QUESTIONS AS DIRECTED.
1.1    GENERAL   
The University of Houston System (System) comprises the largest Texas state institution system of higher education located in an urban, metropolitan environment. The UH System's research and scholarship is globally significant, nationally competitive, and serve as an engine for economic development, while its public service activities enhance the quality of life in the region. The UH System offers undergraduate and graduates degree programs in a variety of disciplines; courses are conducted throughout most of the calendar year. The student population of the University of Houston (“University” or “Owner”) is comprised of over 46,000 students. The University of Houston employs approximately 2,700 faculty members and 4,000 staff members. The other component universities, in surrounding areas, include: the University of Houston-Clear Lake, located in the far southeast Houston-area, which has a student population of approximately 9,000 students, 800 faculty and 600 staff members; the University of Houston-Downtown, located in downtown Houston, which has approximately 14,000 students, 750 faculty and 600 staff members; and the University of Houston-Victoria is located approximately 100 miles southwest of Houston and serves over 4,300 students, 200 faculty and 300 staff members.

The University of Houston Texas Gulf Coast Small Business Development Center Network (SBDC) has contributed to the growth and prosperity of the Texas Gulf Coast communities for more than 36 years by delivering entrepreneurial business advising, education, and training to area business owners and their employees.   The Texas Gulf Coast SBDC is one of 62 SBDCs across the country and US territories.   SBDCs focus on small to medium sized business generally with 1-50 employees although companies may be as large as several hundred employees, but less than 500.   Serving 32 counties in Southeast Texas through its 14 business advising and training centers since 1984, the Texas Gulf Coast SBDC Network provides free business advising services (also available in Spanish) to help business owners develop strategies to attract customers and increase sales.   The Network also offers affordable training seminars on business topics including marketing, finance, management, and executive skills enhancement.   The SBDC is host to a Procurement Technical Assistance Center or PTAC, who helps existing businesses sell their goods and services to government entities.

The University of Houston Texas Gulf Coast Small Business Development Center Network is seeking proposals for the development and implementation of an integrated strategic marketing plan and Network brand identity.

The intent of this Request for Proposals (RFP) is for the Texas Gulf Coast Small Business Development Center Network, to identify and contract with a qualified full-service marketing and branding company to develop an integrated strategic marketing plan and branding campaign which will broaden public awareness of the SBDC Network and the services we provide, as well as attract and retain impact-ready clients, including those from under-served communities.

Respondents are encouraged to propose contractual arrangements offering the maximum benefit to the University in terms of (1) services to the University, (2) total overall cost to the University, and (3) project management expertise. Proposers should describe all educational, state, and local government discounts, as well as any other applicable discounts that may be available to the University in a contract for Services.

RESPONDENTS ARE CAUTIONED TO READ THE INFORMATION CONTAINED IN THIS RFP CAREFULLY AND TO SUBMIT A COMPLETE RESPONSE TO ALL REQUIREMENTS AND QUESTIONS AS DIRECTED.


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Addendum: ADDENDUM 1 7/14/2021
Class/Item Code: 91522-Communications Marketing Services