Wildfire Mitigation Public Awareness Campaign

Wildfire Partners is Boulder County’s wildfire mitigation program and is housed in the County’s Community Planning and Permitting Department (CP&P). Our mission is to educate, motivate, and support Boulder County residents in preparing for future wildfire. Wildfire Partners is seeking a consulting team to: 1. Develop a Public Awareness Campaign Plan for a county-wide public awareness campaign Boulder County: Wildfire Happens Here. 2. Develop a Marketing Plan to promote Wildfire Partners’ programmatic services. 3. Create and design materials and messaging components of the plans (in consultation/collaboration with Wildfire Partners’ subject matter experts). 4. Work with the Wildfire Partners team to implement the strategic plans. Background: Wildfires in Boulder County have increased in frequency, intensity, and impact over the past 50 years. Boulder County began implementing wildfire mitigation programs in the foothills and mountains (west county) following the 1989 Black Tiger Fire.

Initially these efforts were regulatory and tied to building permits and new construction. Wildfire Partners (www.wildfirepartners.org) launched in 2014 offering free voluntary individual home assessments and advising services. The program was solely available to the owners of the 8,000 homes in the west county – the area of the county where catastrophic wildfires traditionally occurred. This program currently has over 3,200 participants. Following the 2021 Marshall Fire, the Wildfire Partners has been expanding its geographic scope, messaging, and services to include the needs of the residents and communities in east Boulder County, which includes approximately 150,000 more homes. The original Individual Home Assessment/Certification program is currently available for west county homeowners only. Services available to all Boulder County residents include outreach & education, community mitigation planning and advising, and curbside chipping. Our services and educational materials are aimed at all residents of the county and are intended to meet people at their level of knowledge. They also can be leveraged by other agency partners within the county including cities and towns, fire protection districts, non-profits, community groups, HOAs. We see our audience falling into three broad categories: 1) Residents with limited awareness of how wildfire behaves and could affect them. 2) Residents/agencies who have an understanding and need guidance on how to take effective action. 3) Residents/agencies who are engaged and could/would like to become outreach leaders in their community. VISION STATEMENT: Wildfire Partners supports collective and personal action to create wildfire-resilient communities across Boulder County. This will be the focus of the Boulder County: Wildfire Happens Here public awareness campaign (Task 1) and of our programs and services (detailed in Task 2). Tasks can be accomplished in tandem or sequentially as makes sense. Campaigns should incorporate existing branding and logos. Proposals must be submitted electronically on or before the Close Date at https://bouldercounty.bonfirehub.com/. Submissions will not be accepted by email, fax or hand-delivery; unless otherwise noted. Documents should not be embedded within uploaded files, as the embedded files will not be accessible or evaluated. Posting Information