TECHNICAL PROPOSAL ONLY: Creative Paid Media Contract

Vendor Instructions: Do NOT Submit Pricing on this Bid. This Bid is only used to submit technical proposals and all required forms. Attach documents in Attachments Tab and ensure they are marked Confidential. 24 months initial term: The Agency is requesting assistance from a Vendor to develop and produce creative materials for statewide highway safety and other safety campaigns. Campaigns shall be distributed through traditional (television, radio, print), website, and social media, and should be designed to reach the Agency target audience. The Vendor shall work closely with the Office of Communications and the Bureau of Safety Programs and Engineering to develop appropriate creative content for Public Service Announcements (PSAs), digital and print publications, media events (including earned media) and other public events, such as concerts, sporting events and festivals (i.e., 5-6 events per contract year). This procurement has a 20% DBE Goal. Item # 2:   ( 915  -  01 )   Vendor

Instructions: Do NOT Submit Pricing on this Bid. This Bid is only used to submit technical proposals and all required forms. Attach documents in Attachments Tab and ensure they are marked Confidential. 24 months Renewal Option 1: The Vendor shall continue to assist the Agency to develop and produce creative materials for statewide highway safety and other safety campaigns. Campaigns shall be distributed through traditional (television, radio, print), website, and social media, and should be designed to reach the Agency target audience. The Vendor shall continue to work closely with the Office of Communications and the Bureau of Safety Programs and Engineering to develop appropriate creative content for Public Service Announcements (PSAs), digital and print publications, media events (including earned media) and other public events, such as concerts, sporting events and festivals (i.e., 5-6 events per contract year). This is procurement has a 20% DBE Goal. NIGP Code: 915-01    Advertising Agency Services Qty Unit Cost UOM Total Discount Amt. Tax Rate Tax Amount Total Cost 1.0   EA - Each         Manufacturer: Brand: Model: Make: Packaging: Additional NIGP Code : 961-53,803-82, 915-71   Item # 3:   ( 915  -  01 )   Vendor Instructions: Do NOT Submit Pricing on this Bid. This Bid is only used to submit technical proposals and all required forms. Attach documents in Attachments Tab and ensure they are marked Confidential. 24 months Renewal Option 2: The Vendor shall continue to assist the Agency to develop and produce creative materials for statewide highway safety and other safety campaigns. Campaigns shall be distributed through traditional (television, radio, print), website, and social media, and should be designed to reach the Agency target audience. The Vendor shall continue to work closely with the Office of Communications and the Bureau of Safety Programs and Engineering to develop appropriate creative content for Public Service Announcements (PSAs), digital and print publications, media events (including earned media) and other public events, such as concerts, sporting events and festivals (i.e., 5-6 events per contract year). This is procurement has a 20% DBE Goal. NIGP Code: 915-01    Advertising Agency Services Qty Unit Cost UOM Total Discount Amt. Tax Rate Tax Amount Total Cost 1.0   EA - Each         Manufacturer: Brand: Model: Make: Packaging: Additional NIGP Code : 961-53,803-82, 915-71