Strategic Consulting for Graduate Enrolment Marketing

Strategic Consulting for Graduate Enrolment Marketing Project Description :The University intends to award a service contract to Spark451 for the following purpose: • To support the development of the first UCalgary Graduate Student Recruitment Plan and build UCalgary’s internal capacity with marketing. • Plans will result in Faculty of Graduate Studies (FGS) acting as a hub to support and engage programs and faculty across campus for recruitment initiatives. • The result will be streamlined, coordinated efforts, with tools to support programs and faculty, as well as marketing that enhances our global, national, and domestic brand, leading to the University of Calgary being recognized as a national leader in graduate student