Human-Centered Design and Website Development for

Status: Addendum Posted
Contact Name: Jacqueline Boilard
Contact Number: 512-427-6142
Contact Email: Jacqueline.Boilard@highered.texas.gov
Response Due Date: 12/15/2021
Response Due Time: 5:00 PM
Agency/Texas SmartBuy Member Number: 781
Days Solicited: 21+ Days for Solicitation Notice
Solicitation Posting Date: 11/15/2021
Last Modified: 12/7/2021 3:33 pm
Solicitation Description: THECB is seeking a Respondent with deep experience designing and executing digital strategies to solve complex problems to assist in expanding opportunities to adult learners. The Awarded Respondent will deliver a digital solution, to be called My Texas Future, that focuses on propelling adult learners toward degree and credential attainment with a clear line-of-sight to good job opportunities. The digital solution will also need to have the potential to reach additional audiences in the future.

This audience for the initial launch will include adults who have stopped out of higher education without earning credentials; displaced workers who need to reskill and upskill; and military personnel, including families and veterans. Additionally, higher education advisors should also be considered as a key audience in their efforts to support and advise adults who are navigating re-entry into postsecondary education. A robust data strategy within the digital solution will better position institutional stakeholders to support students through enrollment and credential attainment.This work is part of a larger strategic priority to implement a holistic and equitable advising strategy. THECB is actively working on developing this strategy with recognition that technology will be a critical component and outcome of this work. The Awarded Respondent for the My Texas Future portal will work closely with the advising strategy team to ensure alignment across product strategy and goals.Ultimately, the long-term vision for the My Texas Future portal is to serve a diverse audience so the site architecture must be designed to flexibly expand and scale to accommodate the user needs of future-defined audiences, including Texas secondary and postsecondary students.Finally, THECB believes that success for Texas means real opportunity with real outcomes for all Texans. Therefore, in this project, THECB will need to focus particular attention on students and populations who have historically been underrepresented in Texas institutions of higher education, including African American, Hispanic, rural, and economically disadvantaged students. Understanding the challenges these students face should be central to the initial fieldwork and analysis. Designing for the needs of diverse student populations will help us build frameworks, systems, and products that serve our entire population and lead to better opportunities and outcomes for all Texans.
This work is part of a larger strategic priority to implement a holistic and equitable advising strategy. THECB is actively working on developing this strategy with recognition that technology will be a critical component and outcome of this work. The Awarded Respondent for the My Texas Future portal will work closely with the advising strategy team to ensure alignment across product strategy and goals.
Ultimately, the long-term vision for the My Texas Future portal is to serve a diverse audience so the site architecture must be designed to flexibly expand and scale to accommodate the user needs of future-defined audiences, including Texas secondary and postsecondary students.
Finally, THECB believes that success for Texas means real opportunity with real outcomes for all Texans. Therefore, in this project, THECB will need to focus particular attention on students and populations who have historically been underrepresented in Texas institutions of higher education, including African American, Hispanic, rural, and economically disadvantaged students. Understanding the challenges these students face should be central to the initial fieldwork and analysis. Designing for the needs of diverse student populations will help us build frameworks, systems, and products that serve our entire population and lead to better opportunities and outcomes for all Texans.

URL:
Addendum:
Class/Item Code: 91596-*Web Page Design, Management And Maintenance Services