Outreach and public information campaign

PROCUREMENT JUSTIFICATION FORM (PJF) This form must accompany all contract requests and sole source requisitions (RQS) over $5,000 submitted to the Division of Procurement Services. INSTRUCTIONS: Please provide the requested information in the white spaces below. All responses (except signatures) must be typed; no hand-written forms will be accepted. See the guidance document posted with this form on the Division of Procurement Services intranet site (Forms page) for additional instructions. PART |: OVERVIEW. : Department Office/Division/Program: DHHS/Office of MaineCare Services Department Contract Administrator or Grant Coordinator: (If applicable) Department Reference #: Melanie Boucher/Jennifer Levesque OMS-23-5115 Amount: (Contract/Amendment/Grant) - CONTRACT Proposed Start Date: AMENDMENT Original Start Date: $ 400,00 Advantage CT / RQS #: 11/1/2022 CT 10A 20221004000000001028 Proposed End Date: | Effective Date: 5/31/2024 GRANT Project Start Date: Previous End Date: New End

Date: Grant Start Date: Project End Date: Vendor/Provider/Grantee Name, City, State: Results Marketing (Ethos) Grant End Date: Caen ate ge serene nen ei itl Brief Description of Goods/Services/Grant: Outreach and public information campaign on the Public Health Emergency ending and Medicaid health coverage PART li: JUSTIFICATION FOR VENDOR SELECTION Check the box below for the justification(s) that applies to this request. (Check all that apply.) A. Competitive Process G. Grant University Cooperative Project B. Amendment H. State Statute/Agency Directed C. Single Source/Unique Vendor |. Federal Agency Directed D. Proprietary/Copyright/Patents J. Willing and Qualified E. Emergency F. K. Client Choice L . Other Authorization Please respond to ALL of the questions in the following sections. REV 10/21/2021 Page 1 of 3 Procurement Justification Form (PJF) PART iil: SUPPLEMENTAL INFORMATION : : : 4, Provide a more detailed description and explain the need for the goods, services or grant to supplement the response in Part !. This contract is to conduct an outreach and public information campaign around the ending of the federal Public Health Emergency (PHE) for COVID-19 pandemic. The service is needed to inform the public Medicaid recipients and health providers in particular about the upcoming end of the PHE. The PHE ending will end a number of health policy flexibilities, and as a result will force many people off Medicaid. The Department needs to 1.) raise awareness of the PHE ending, and 2.) provide information on alternative insurance options and avenues. The need for this service is immediate, as the exact timing of the PHE ending is unknown but could be as soon as January. The vendor will support a broad public information campaign, website, tool kit for partner agencies and other materials to assist the Department in conducting a successful unwinding of the PHE. 2. Provide a brief justification for the selected vendor to supplement the response in Part Il. Reference the RFP number, if applicable. This vendor was identified because they already support an existing outreach and public information campaign for the Department under contract OMS-22-5010. The pre-existing campaign will serve as a foundation for the PHE work, allowing the Department to begin immediately on a campaign, and avoiding delays educating a new vendor on the PHE and its scope, as well as initial plan design. 3. Explain how the negotiated costs or rates are fair and reasonable; or how the funding was allocated to grantee. This vendor's costs and rates were selected through the States RFP process for the existing outreach and public information campaign that the PHE campaign will be built upon (RFP#202007 123). The funding for the contract is part of the U.S. CDC Health Equity grant, which identified supporting health coverage as a key priority. As the PHE ending has significant implications for health coverage, this project was a strong fit for the grant. 4. Describe the plan for future competition for the goods or services. This is a one-time contract due to the one-time nature of the PHE ending. There are no plans for future iterations of this contract. If a future iteration of the contract is required, it will go out for RFP. PART IV: AMERICAN RESCUE PLAN ACT (ARPA) / MAINE JOBS & RECOVERY PLAN (MJRP) Does this request utilize ARPA/MJRP funds? Yes If Yes, please attach the approved Business Case(s). No If No, proceed to Part V. PART.V: APPROVALS REV 10/21/2021 Page 2 of 3 11/7/2022Kathy Paquette Procurement Justification Form (PJF) The signatures below indicate approval: of this procurement request. Signature of requesting / Department's Commissioner (or designee): Typed Name: Signature of DAFS Procurement Official: Typed Name: Date: REV 10/21/2021 Page 3 of 3 DocuSigned by: 41C2BA36FAF44CD...