University Branding

05 December 2022 University Branding California State University East Bay seeks to invite qualified Vendors to submit a proposal in response to this Request for Proposal for University Branding 05 December 2022 Open 12/5/2022 3:00 PM PST Type Request for Proposal Close 1/4/2023 2:00 PM PST Number CSUEB-RFP-00000333-2022 Currency US Dollar Payment Terms 0% 0, Net 30 05 December 2022 Contacts Bhavesh Patel bhavesh.patel@csueastbay.edu 05 December 2022 Commodity Codes None Added 05 December 202205 December 202205 December 2022 mailto:bhavesh.patel@csueastbay.edu The purpose of this Request for Proposal (RFP) is to solicit bids to provide California State University, East Bay (Cal State East Bay or CSUEB) the expertise, strategic guidance and deliverables for a completely new brand platform and identity to encompass our distinctive qualities as a university in order to improve awareness, enhance our reputation and to reflect our unique space in the crowded Bay Area higher education market. The university seeks a partner agency to perform primary research and review secondary research to develop a new brand platform for the university ; shape messaging and positioning strategy; realign, refresh, and enhance the university’s brand identity; and develop a framework for brand launch and implementation plan.