2020 PSR Social Media Campaign

The Iowa Dept. of Agriculture is seeking a proposal for PSA advertisements on social media platforms throughout Iowa. This Educational and Outreach Campaign will promote awareness of the Food Safety Modernization Act Produce Safety Rule and how it may effect fruit and vegetable growers in Iowa. The targeted audience for this program will be a subset of the state’s agricultural producers: primarily the state’s commercial fruit and vegetable growers. The campaign will alert growers on where to turn to learn more about the FDA-approved (and Produce Safety Alliance-sanctioned) summer and fall training events, summer and fall “On Farm Readiness Review” events, and educational materials to help them understand where their farms fall within the