NH Division of Parks & Recreation & Cannon Mountain Ski Area

Bid Information Bid Alert No: 00003048709 Bid Title: NH Division of Parks & Recreation & Cannon Mountain Ski Area Agency Bid No. Title: Not Stated Received Date: 05/02/2022 Close Date: 05/13/2022 Purchase Type: Term: 07/01/2022 - 06/30/2025 - Option to Renew Delivery Point: Various Locations, New Hampshire Delivery Date: Not Stated Specifications Specifications include, but are not limited to: 4.1 Administration/Management4.1.1 Dedicated daily account management team with in-depth attention to organizing,planning, supervising, and reviewing all projects and budgets.4.1.2 Dedicated creative and production staff focused specifically on the accounts.4.1.3 Participate in planning and budget review meetings to ensure direction andbudget adherence.4.1.4 Development of specific reports that may include Campaign Reports, WeeklyStatus, Budget Updates, etc.4.1.5 The Selected Vendor must provide creative planning, media planning, mediacalendars, job estimates, monthly budget and

reconciliation updates,detailed monthly billings, and reports quantifying the effectiveness ofpromotional programs.4.1.6 The Selected Vendor will solicit external partner and sponsor relationships togenerate additional funding to leverage NH State Parks and Cannon Mountains marketing dollars and advertising/marketing efforts; TheContractor will continue to manage the Cannon Mountain Lodging Partnerprogram as part of this effort.4.2 Strategic Planning4.2.1 Prepare strategic plans, conduct market research, facilitate strategicplanning sessions, and engage in consumer studies.4.2.2 Solicit input via strategic planning sessions with key stakeholders.4.2.3 Determine and report Key Performance Indicators (KPIs).4.2.4 Assist DNCR staff in sharing the plan, including presentations, participation inselect meetings and hard copy materials.4.3 Creative Development, Marketing and PR4.3.1 Create and deliver brand via paid, owned, and earned channels. Creative mustpromote the NH State Parks and Cannon Mountain Ski Area attributes andworkforce recruitment/retention.4.3.2 The Selected Vendor must propose strategies to expand promotional effortseffectively in new markets and continue to develop traditional markets.4.3.3 The Selected Vendor will provide public relations/publicity support incoordination with NH State Parks and Cannon Mountain.4.3.4 The Selected Vendor may employ qualified sub-contractors as needed. Specialemphasis will be given to New Hampshire businesses and businesses withtourism, recreation and ski area experience.4.4 Asset Management4.4.1 Manage and inventory photography/video assets; assets will be used inall creative execution, public relations, and overseas marketing.4.4.2 Make recommendations for new photography/video assets to added, asneeded and as budget allows; and oversee their creation/purchase.4.4.3 Manage and make available all creative assets including logos, brandwork and any other deliverables created on behalf of NH State Parksand Cannon Mountain. Bid Related Documents Download Document Product Code: 91501 Agency Information Issuing Agency: State of New Hampshire - Parks & Recreation State: New Hampshire Agency Type: State and Local Contact: 172 Pembroke Road, Concord, New Hampshire, 03302 Email: gregory.j.keeler@dncr.nh.gov < PREVIOUS PAGE