Advertising Agency Services

Scope of Services: Broward County is seeking a qualified firm to provide Advertising Agency Services to deliver creative brand development services, production services, media planning, including buying and designing strategic marketing campaigns for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), as well as project-specific-work for the Aviation Department (Airport), Port Everglades Department (Port), and the Cultural Division (Cultural). Goal Participation: This solicitation includes participation goals for Broward County certified County Business Enterprises (CBE). Refer to Special Instructions to Vendors and the Office of Economic and Small Business Development Requirements section for additional information. Contract Term: The initial three (3) year contract term shall commence on the date the Agreement is fully executed, or upon expiration of the current contract (9/30/2024), whichever is earlier. The Agreement may be renewed for two (2) additional one-year

term, for a potential five-year term. Pricing: Pricing is a matter of responsiveness and will be considered in the final evaluation and ranking of qualified firms. Vendor must submit pricing for all line items, GEN2127506P1-01-01 through GEN2127506P1-01-05 electronically via Periscope S2G Place Offer Tab. The total points awarded for price will be based on the Vendor's proposed three (3) year amount (excluding Reimbursable Expenses and Optional Services for Only GFLCVB). Failure to complete and electronically submit pricing in Periscope S2G shall deem the Vendor to be nonresponsive to the solicitation pricing requirements. Refer to the Special Instructions to Vendors, for additional information. Ownership Disclosure: Broward County is collecting entity ownership information for Vendors. This is for informational purposes only and the data will be used for Broward County’s research on possible contracting opportunity disparities. The forms will be maintained separately from all other records of this solicitation and will be accessible only by authorized personnel. The information provided will not be used in determining whether the Vendor will receive a contract award. Submit the form only through the link provided below. Do not submit the form as part of Vendor’s response in Periscope S2G. Link to form submittal: Ownership Disclosure Form In accordance with Section 287.05701, Florida Statutes, the County may not request documentation or consider a vendor's social, political, or ideological interests when determining if the vendor is a responsible vendor or give preference to a vendor based on the vendor's social, political, or ideological interests. Questions and Answers: The County provides a specified time for Vendors to ask questions and seek clarification regarding the requirements of the solicitation. All questions or clarification inquiries must be submitted through Periscope S2G by the date and time referenced in the solicitation document (including any addenda). The County will respond to all questions via Periscope. Submittal: Vendor MUST submit its solicitation response electronically and MUST confirm its submittal in order for the County to receive a valid response through Periscope. Refer to the Purchasing Division website or contact Periscope for submittal instructions. It is the Vendor’s sole responsibility to ensure its response is submitted and received through Periscope by the date and time specified in the solicitation. The County will not consider solicitation responses received by other means. Vendors are encouraged to submit their responses in advance of the due date and time specified in the solicitation document. In the event that the Vendor is having difficulty submitting the solicitation document through Periscope, immediately notify the Purchasing Agent and then contact Periscope for technical assistance. Added on Mar 5, 2024:ADDENDUM NO. 1 Words in strikethrough are deletions from the existing text and words in bold underline are additions to the existing text ( strikethrough removed; underlined bolded is added). Evaluation Criteria, Project Approach: Creative Assignment 3 Describe the Prime Vendor's approach to Brand Strategy and Creative Services. Provide a Creative Sample: Design a visual pitch of a "Everyone Under the Sun" brand refresh. Response should not exceed two five pages. Added on Mar 7, 2024:ADDENDUM NO. 3 The Bid End Date has been extended to Friday, March 15, 2024 at 2:00 PM. Words in strikethrough are deletions from the existing text and words in bold underline are additions to the existing text ( strikethrough removed; underlined bolded is added). Evaluation Criteria No. 3, Project Approach: Creative Assignment 3 Describe the Prime Vendor's approach to Brand Strategy and Creative Services. Provide a Creative Sample: Design a visual pitch of a "Everyone Under the Sun" brand refresh. Response should not exceed two five pages. Description :-