2023-15 Market Analysis and Brand Awareness Study

The Oregon Institute of Technology (Oregon Tech) is seeking proposals to select a contractor to provide the following: Oregon Tech seeks to engage a contractor to conduct a thorough market analysis and brand awareness study in the university’s key markets and territories. Research outcomes will assist Oregon Tech in assessing university awareness and provide direction for Oregon Tech to serve the region’s unmet educational needs by developing a strategic enrollment growth plan and STEM and healthcare programming, with a focus on micro-credentialing, badging, continuing education, and certificate