Planning and Media Buying Services for the State Water Project (SWP)

The Contractor will provide media buying services with innovative, efficient, and creative methods to reach the State Water Project (SWP) Water Safety public awareness campaign goals. The SWP Water Safety campaign will be designed to reach the target audience of the campaign which mirrors California's diverse ethnic demographics. The Contractor will provide planning and media buying services for the SWP Water Safety campaign and determine the best approach to conduct media buys on social media (e.g. Facebook, Instagram, other), across targeted markets within