VLB Marketing, Advertising, and Media Buying Services

Status: Addendum Posted
Contact Name: Kenneth Maze
Contact Number: 512-475-3514
Contact Email: Kenneth.Maze@glo.texas.gov
Response Due Date: 7/29/2021
Response Due Time: 2:00 PM
Agency/Texas SmartBuy Member Number: 305
Days Solicited: 21+ Days for Solicitation Notice
Solicitation Posting Date: 6/25/2021
Last Modified: 7/22/2021 3:38 pm
Solicitation Description: The Texas General Land Office (“GLO”), and the Veterans Land Board (“VLB”) (collectively the “GLO/VLB”) is requesting proposals from qualified vendors for marketing, advertising, and media buying services. The VLB’s mission is to provide efficient and quality programs and services to all Texas veterans, their families, and industry associates by incorporating sound business practices, advanced technologies, and cutting-edge innovations to ensure that the VLB offers the best package of veterans’ benefits in the nation. In

order to provide these benefits, the VLB’s marketing efforts must reach as many veterans as possible. The GLO/VLB is requesting that Respondents submit proposals that address the Respondents’ ability to provide all the following services: branding; production; planning; buying; and placement of broadcast, digital, print and out-of-home advertising. Respondents should describe their experience and ability to implement and measure the impact of implemented advertising.The goals of the VLB’s marketing/communications efforts are to increase the number of VLB land loans, meet the demand for VLB housing loans, meet the demand for Texas State Veterans Home and Cemetery program benefits, and increase awareness of the VLB among active military and veterans in Texas.
The goals of the VLB’s marketing/communications efforts are to increase the number of VLB land loans, meet the demand for VLB housing loans, meet the demand for Texas State Veterans Home and Cemetery program benefits, and increase awareness of the VLB among active military and veterans in Texas.
URL:
Addendum: Addendum 1 Questions and Answers with Response extension 7/22/2021
Class/Item Code: 91501-Advertising Agency Services 91502-Advertising (Including Notice Of Bid Solicitation, Statutory Notices) 91503-Advertising/Public Relations (Incl. Skywriting) 91522-Communications Marketing Services 96153-Marketing Services (Incl. Distribution, Research, Sales Promotions, Etc.)