245 Media Purchaser/Buyer of Advertising

Housing Finance Authority (“CHFA”) requests written proposals for a media purchaser and/or buyer from qualified firms with offices in the State of Connecticut. CHFA will not reimburse for any expenses incurred in connection with this Request for Proposals (“RFP”) including, but not limited to, the cost of preparing the initial response and any additional information requested or travel expenses relating to any oral presentation. Please be advised that responses will be considered property of CHFA, are matters of public record, and may be disclosed by CHFA after the awarding of a contract. OVERVIEW CHFA, a body politic and corporate constituting a public instrumentality and political subdivision of the State of Connecticut, was created in 1969 and operates pursuant to Chapter 134 of the Connecticut General Statutes, as amended. CHFA’s purpose is to help alleviate the shortage of affordable housing for low-income and moderate-income families and persons in Connecticut by providing

single family mortgages, financing for rental housing, and mortgages for the purchase, development and construction of housing. For additional information about CHFA, please reference CHFA’s website at www.chfa.org. SCOPE OF SERVICES CHFA is seeking responses from firms that are interested in assisting CHFA with media purchasing and buying campaigns for its products, programs and services. The proposed Scope of Services may include, but is not limited to, the following: 1. Planning, negotiating and placement of media buying campaigns for radio, print, television/cable, digital/internet/mobile, outdoor, and/or specialty media; 2. Reconciliation of all media placements; 3. Advertising performance analytics and tracking; http://www.chfa.org/ 2 4. Reporting on media buying campaigns (mid-campaign and post-campaign reports at a minimum). EVALUATION CRITERIA Firms will be evaluated on the basis of their written responses to this RFP, additional written information as requested by CHFA and oral interviews, if any, including, but not limited to, the following criteria: • Qualifications of personnel • Organization and approach • Fees • Commitment to Affirmative Action and/or Diversity, Equity and Inclusion • Connecticut presence • Conflicts or potential conflicts • Location/geographic area CHFA may select multiple firms for the services described herein. No selected firm is guaranteed or ensured a contract or proportion of business. REQUESTED INFORMATION All firms must address the following issues and questions: 1. Provide a brief description of your firm, its history and main areas of business. Indicate the total number of staff and the team available to CHFA. 2. Provide a summary of the key strengths and qualifications of your firm to serve as media buyer/purchaser of advertising for CHFA. (Your response to this question should not exceed one page). 3. Describe your presence in Connecticut, if any, including corporate existence in Connecticut, whether formed in Connecticut or authorized to do business in the state. This may include, but not be limited to, information on the number of offices your firm maintains in Connecticut, the location of such offices, the number of Connecticut residents employed in those offices, and payroll and corporate taxes paid in Connecticut. If your firm currently is not registered with the Connecticut Secretary of State, please indicate whether your firm will so register if your firm is awarded this contract. 4. Include any participation by your firm in any civic or other non-profit activities, including any charitable contributions that your firm made in Connecticut. 5. Provide a brief summary of the professional background of any individuals who would be assigned to work with CHFA. Please indicate their probable areas of responsibility and the percentage of their time which would b