MARKETING AND BRAND RESEARCH

Project Intent: The Landmark Trust USA is requesting detailed proposals from qualified and experienced respondents to perform client surveys and market research to help guide the organization’s plans to expand to additional locations and inform The Landmark Trust USA’s brand development strategy.

Organization Mission Statement: The Landmark Trust USA is a nonprofit charitable and educational organization based in southern Vermont that preserves and restores historic properties through creative and sustainable uses for public enjoyment, education, and inspiration.

Organization Background: The Landmark Trust USA manages five restored historic properties in Vermont as short-term, whole-house vacation rentals, for groups of two to eight people. The Trust’s philosophy of sustainable stewardship relies on the income from short-term vacation rentals to preserve and maintain the integrity of each distinctive building. Each stay at a Landmark Trust USA property supports the core nonprofit mission, bringing new life to heritage buildings. While vacation rentals defray a major portion of operating and maintenance costs, The Landmark Trust USA also relies on generous donations from supporters to help achieve the organization’s mission and expand its reach. The Landmark Trust USA is currently considering an expansion of this business model to include additional historic properties in two specific