Request for Proposals for Advertising Media Services

Status: Addendum Posted
Contact Name: roxanne.koltermann@lottery.state.tx.us
Contact Number: 512-344-5351
Contact Email: roxanne.koltermann@lottery.state.tx.us
Response Due Time: 4:00 PM
Agency/Texas SmartBuy Member Number: 362
Days Solicited: 21+ Days for Solicitation Notice
Solicitation Posting Date: 12/16/2021
Response Due Date: 2/18/2022
Last Modified: 2/16/2022 2:06 pm
Solicitation Description: *******February 14, 2022 - Attachment #9 - Advertising Media Services Amendment No. 6.******January 28, 2022 - Attachment #8 - HUB Subcontracting Plan Questions and Responses.******January 27, 2022- Attachment #7 - Responses to Proposers' Questions.***** January 7, 2022-  Attachment #6 - Pre-Proposal Conference Sign-In Sheet. Please go to the Texas Lottery website,

href="http://www.texaslottery.com" target="_blank">www.texaslottery.com (Click on About, Doing Business with TLC, Procurement) to view the Pre-Proposal Conference video.**** January 6, 2022 - Attachment #5 - Advertising Media Services RFP Rescheduled Pre-Proposal Conference General Information and access link for January 7, 2022 at 1:30 p.m.*** January 4, 2022 - Attachment #4 - Advertising Media Services Amendment No. 1** January 4, 2022 - Due to technical difficulties the pre-proposal conference has been canceled and will be      rescheduled. Please continue to check this website and the Texas Lottery website for updates and any amendments to the Schedule of Events.*  January 4, 2022- Attachment #3 - Advertising Media Services RFP Pre-Proposal Conference General Information and access link for January 4, 2022 at 1:30 p.m. *Although the RFP reflects a date of December 15, the official issuance date of the RFP is December 16, 2021.*The purpose of this Request for Proposals ("RFP") is to obtain proposals from qualified vendors to provide advertising media services for the Texas Lottery with the objective of responsibly communicating information to all adult (ages 18+) Texans. The intent is to promote Texas Lottery® games and enhance awareness of the mission of the Texas Lottery to generate revenue for the State’s designated beneficiaries including Texas public education and veterans.The Successful Proposer shall be required to perform services as specified in this RFP and shall fully understand the Texas Lottery’s history and background, and support the Texas Lottery’s vision, mission, core values and goals. Proposers are encouraged to review the following:•              FY22 Media Flowchart Attachment J•              FY21 Sales by Game/Revenue, Attachment K•              2020 Demographic Study of Texas Lottery Players, available at: https://www.texaslottery.com/export/sites/lottery/About_Us/Publications/Reports.html•              National Association of State and Provincial Lotteries (NASPL) website, www.naspl.org•              La Fleur’s website, www.lafleurs.com•              The Texas Lottery Commission’s 2021-2022 Comprehensive Business Plan, available at: https://www.texaslottery.com/export/sites/lottery/About_Us/Publications/Reports.html•              The Texas Lottery Commission’s 2021-2025 Agency Strategic Plan, available at: https://www.texaslottery.com/export/sites/lottery/About_Us/Publications/Strategic_Plans.html•              Sales by Designated Market Area (DMA) Attachment L Proposers must demonstrate an understanding of Texas as a minority-majority state as well as the ability to effectively reach and speak to all adult (ages 18+) Texans.The Successful Proposer must be able to perform the functions of an advertising media planning and buying agency, including, but not limited to, planning, buying and stewardship of broadcast, newspaper, digital, social, out-of-home media, and sponsorship activations.  Proposers should refer to the Schedule of Events contained in the RFP for important filing deadlines. Proposals are due on February 17, 2022 at 4:00 p.m. Central Time. Prior to submitting a response to this RFP, Proposers are advised to re-check this posting for any possible additional information or amendments.The Texas Lottery Commission is a part of the Executive Branch of Texas State Government. The Texas Lottery will not relinquish control over lottery operations. The Successful Proposer shall function under the supervision of the Texas Lottery. Its operations will be subject to the same scrutiny and oversight that would apply if all operations were performed by Texas Lottery employees. Accordingly, all operations must be conducted in adherence to applicable statutes and the highest ethical standards.This RFP and all activities leading toward the execution of a written contract under this RFP are being conducted in accordance with the State Lottery Act (Tex. Gov't Code. §§ 466.001, et seq.), as amended; the Texas Lottery's administrative regulations (16 TAC §§ 401.101, et seq.); and other applicable laws of the State of Texas. All Proposers should read and be familiar with the State Lottery Act and 16 TAC §401.101.
******January 28, 2022 - Attachment #8 - HUB Subcontracting Plan Questions and Responses.
******January 27, 2022- Attachment #7 - Responses to Proposers' Questions.
***** January 7, 2022-  Attachment #6 - Pre-Proposal Conference Sign-In Sheet. Please go to the Texas Lottery website, www.texaslottery.com (Click on About, Doing Business with TLC, Procurement) to view the Pre-Proposal Conference video.
**** January 6, 2022 - Attachment #5 - Advertising Media Services RFP Rescheduled Pre-Proposal Conference General Information and access link for January 7, 2022 at 1:30 p.m.
*** January 4, 2022 - Attachment #4 - Advertising Media Services Amendment No. 1
** January 4, 2022 - Due to technical difficulties the pre-proposal conference has been canceled and will be      rescheduled. Please continue to check this website and the Texas Lottery website for updates and any amendments to the Schedule of Events.
*  January 4, 2022- Attachment #3 - Advertising Media Services RFP Pre-Proposal Conference General Information and access link for January 4, 2022 at 1:30 p.m.
 *Although the RFP reflects a date of December 15, the official issuance date of the RFP is December 16, 2021.*
The purpose of this Request for Proposals ("RFP") is to obtain proposals from qualified vendors to provide advertising media services for the Texas Lottery with the objective of responsibly communicating information to all adult (ages 18+) Texans. The intent is to promote Texas Lottery® games and enhance awareness of the mission of the Texas Lottery to generate revenue for the State’s designated beneficiaries including Texas public education and veterans.
The Successful Proposer shall be required to perform services as specified in this RFP and shall fully understand the Texas Lottery’s history and background, and support the Texas Lottery’s vision, mission, core values and goals. Proposers are encouraged to review the following:
•              FY22 Media Flowchart Attachment J
•              FY21 Sales by Game/Revenue, Attachment K
•              2020 Demographic Study of Texas Lottery Players, available at: https://www.texaslottery.com/export/sites/lottery/About_Us/Publications/Reports.html
•              National Association of State and Provincial Lotteries (NASPL) website, www.naspl.org
•              La Fleur’s website, www.lafleurs.com
•              The Texas Lottery Commission’s 2021-2022 Comprehensive Business Plan, available at: https://www.texaslottery.com/export/sites/lottery/About_Us/Publications/Reports.html
•              The Texas Lottery Commission’s 2021-2025 Agency Strategic Plan, available at: https://www.texaslottery.com/export/sites/lottery/About_Us/Publications/Strategic_Plans.html
•              Sales by Designated Market Area (DMA) Attachment L 
Proposers must demonstrate an understanding of Texas as a minority-majority state as well as the ability to effectively reach and speak to all adult (ages 18+) Texans.
The Successful Proposer must be able to perform the functions of an advertising media planning and buying agency, including, but not limited to, planning, buying and stewardship of broadcast, newspaper, digital, social, out-of-home media, and sponsorship activations.  
Proposers should refer to the Schedule of Events contained in the RFP for important filing deadlines. Proposals are due on February 17, 2022 at 4:00 p.m. Central Time. Prior to submitting a response to this RFP, Proposers are advised to re-check this posting for any possible additional information or amendments.
The Texas Lottery Commission is a part of the Executive Branch of Texas State Government. The Texas Lottery will not relinquish control over lottery operations. The Successful Proposer shall function under the supervision of the Texas Lottery. Its operations will be subject to the same scrutiny and oversight that would apply if all operations were performed by Texas Lottery employees. Accordingly, all operations must be conducted in adherence to applicable statutes and the highest ethical standards.
This RFP and all activities leading toward the execution of a written contract under this RFP are being conducted in accordance with the State Lottery Act (Tex. Gov't Code. §§ 466.001, et seq.), as amended; the Texas Lottery's administrative regulations (16 TAC §§ 401.101, et seq.); and other applicable laws of the State of Texas. All Proposers should read and be familiar with the State Lottery Act and 16 TAC §401.101.


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Addendum:
Class/Item Code(s): 91501-Advertising Agency Services