Request for Proposals for Advertising Services

Request for Proposals for Advertising Services Open Date: 12/05/17 04:00 PM Agency Requisition Number: 362-18-0002 NOTE: You will need to download all of the following files for specifications and other required document, including a HUB subcontracting plan(if required). Help: Right Click to and choose "save file as" or "save target as" to your computer. - Package 1 size: 3797611 (in bytes) Type: Specification Format: Acrobat PDF Files - Package 2 size: 2123084 (in bytes) Type: Specification Format: Acrobat PDF Files - Package 3 size: 1457221 (in bytes) Type: Non-Bid Information Format: Acrobat PDF Files - Package 4 size: 23904813 (in bytes) Type: Specification Format: Acrobat PDF Files - Package 5 size: 658769 (in bytes) Type: Specification Format: Acrobat PDF Files - Package 6 size: 10743242 (in bytes) Type: Specification Format: Acrobat PDF Files ***UPDATED November 17, 2017 - Bid Package #6 - Responses to Proposers' Questions & RFP Amendments

**UPDATED November 14, 2017 - Bid Package #5 - HUB Subcontracting Plan Questions and Responses **UPDATED November 13, 2017 - Bid Package #5 - HUB Subcontracting Plan Questions and Responses **UPDATED November 13, 2017 - Bid Package #5 - HUB Subcontracting Plan Questions and Responses **UPDATED November 9, 2017 - Bid Package #5 - HUB Subcontracting Plan Questions and Responses **UPDATED November 1, 2017 - Bid Package #4 - Amendment No. 1 to the RFP. **UPDATED October 26, 2017 - Bid Package #3 - Pre-Proposal Conference Sign In sheet posted. To review a video of the conference, please go to the Texas Lottery's website at http://www.txlottery.org/export/sites/lottery/index.html The Texas Lottery Commission is issuing this Request for Proposals (RFP) to obtain proposals from qualified vendors to provide advertising services for the Texas Lottery with the objective of responsibly communicating information to all adult (ages 18+) Texans intended to enhance awareness of Texas Lottery games and the mission of the Texas Lottery to generate revenue for the State’s designated beneficiaries including Texas public education and veterans. The Successful Proposer shall be required to perform services as specified in this RFP and shall fully understand the Texas Lottery’s history and background, and support the Texas Lottery’s vision, mission, core values and goals. Proposers must demonstrate an understanding of Texas as a minority-majority state as well as the ability to effectively reach and speak to all adult (ages 18+) Texans. According to U.S. Census population estimates as of July 1, 2016, Texas had a minority population of 16.0 million comprising 57.4% of its total population of 27.9 million. The Successful Proposer (either with its own resources and staff or through subcontracting -see Part 5- with other service vendors) must be able to perform the functions of a full-service advertising agency, including, but not limited to, branding, creative concepting, production, planning, purchase and placement of broadcast, digital, social, print and out-of-home advertising. Additional services include, but are not limited to, experiential event and activation planning, advertising-related market analysis and translation services. Proposers should refer to the Schedule of Events contained in the RFQ for important filing deadlines. Proposals are due on December 5, 2017 at 4:00 p.m. Central Time. Prior to submitting a response to this RFP, Proposers are advised to re-check this posting for any possible additional information or amendments. The Texas Lottery Commission is a part of the Executive Branch of Texas State Government. The Texas Lottery will not relinquish control over lottery operations. The Successful Proposer shall function under the supervision of the Texas Lottery. Its operations will be subject to the same scrutiny and oversight that would apply if all operations were performed by Texas Lottery employees. Accordingly, all operations must be conducted in adherence to applicable statutes and the highest ethical standards. This RFP and all activities leading toward the execution of a written contract pursuant to this RFP are being conducted in accordance with the State Lottery Act (Tex. Gov't Code Ann. §§ 466.001 et seq.), as amended; the Texas Lottery's administrative regulations (16 TAC §§ 401.101, et seq.); and other applicable laws of the State of Texas. All Proposers should read and be familiar with the State Lottery Act and 16 TAC §401.101. Agency: TEXAS LOTTERY COMMISSION (362) Open Date: 12/05/17 04:00 PM Agency Requisition Number: 362-18-0002 Previous Price Paid: N/A Solicitation type: 21 Days or more for solicitation notice NIGP Commodity Code(s): Class-Item: 915 - 01 Contact Information:Contact Name: Angela Zgabay-Zgarba Email: angela.zgarba@lottery.state.tx.usAddress: P.O. Box 16630 Austin, Tx 78761-6630Phone: (512) 344-5215Fax: (512) 344-5444 Upload Date: 2017-10-16 15:47:32.72 Updated date: 2017-11-17 08:14:10.373