RFP#24-003 - Customer Relationship Management (CRM) Solution for Recruitment

In an increasingly competitive recruitment environment, Ferris State University has utilized a Customer Relationship Management (CRM) platform for over fifteen years. In the current climate of declining high school graduates coupled with the disruption due to the pandemic, recruiting new students has become more competitive than ever. It is an imperative that Ferris State University continue to optimize its student recruitment practices through cogent use of a CRM. We are seeking proposals for the provision of a comprehensive CRM solution for our undergraduate and graduate enrollment