Brand Research Study

10 October 2022 Brand Research Study Brand Research Study for Fresno State campus 10 October 2022 Open 9/23/2022 12:00 AM PDT Type Request for Proposal Close 10/14/2022 2:00 PM PDT Number CSUFR-RFP-00000315-2022 Currency US Dollar Sealed Until 10/14/2022 2:00 PM PDT Payment Terms 0% 0, Net 30 10 October 2022 Contacts Brian Cotham bcotham@csufresno.edu Phone +1 559-278-2893 Mary Owens mowens@csufresno.edu Phone +1 559-278-5021 10 October 2022 Commodity Codes None Added 10 October 202210 October 202210 October 2022 mailto:bcotham@csufresno.edu mailto:mowens@csufresno.edu In order to continue to elevate Fresno State’s brand regionally, nationally and globally, and remain relevant and valued among our various constituencies, it is imperative that we assess and strengthen our value proposition and overall brand positioning. The University’s last comprehensive brand research study was conducted in 2009. Changes in the higher education landscape, coupled with changes in leadership and the University’s growth in academic excellence, have uniquely positioned Fresno State to be at the cusp of advancing to new heights as an innovative institution that is recognized nationally and globally. At this critical moment, solidifying the brand and marketing of Fresno State through objective research requires the services of a third party. As a performance-driven brand, Fresno State aims to understand the true perceptions, desires and motivations of our various target audiences through research and data-informed measurements. The study will focus on our audiences’ perception of Fresno State, resulting in findings that will position Fresno State to build brand equity across all target audiences. Description