Market Research Services

Title: Market Research Services Agency: UW MADISON Contract Number: UWMSN-2024-Market Research Services Start Date: 10/1/2023 End Date: 8/31/2029 Cooperative Purchase? Yes Mandatory Purchase? No PCard? Yes Piggyback? Yes Manager: Lori Pulvermacher Procurement Authority: 2024-UWMSN-00354-RFB Contract Applicable To: UW Campuses, WI State Agencies and Municipalities Synopsis: The University of Wisconsin-Madison consents that State agencies and municipalities may use this contract to purchase Market Research Services. However, prior to submitting a piggyback request users should confirm with the supplier(s) that they are willing to provide the service or products. FOB: “V” F.O.B. SERVICE/MAINTENANCE Please contact the supplier's sales representative for pricing. Contract manager for this contract is Doreen Forslund, doreen.forslund@wisc.edu. Keene and Co., LLC dba The Loyalty Research Center 931 East 86 th Street, Suite 120 Indianapolis, IN 46240 Sales Representative: Kristen Webster / kwebster@loyaltyresearch.com Frank N Magid Associates Inc 8500 Normandale Lake Blvd, Suite 630 Minneapolis, MN 55437 Sales Representative: Bill Hague / bhague@magid.com The Research Associates 165 Broadway, Suite 2301 New York, NY 10006 Sales Representative: Sung Lee / swlee@theresearch.com Additional Contract Numbers: UWMSN-2024-1769-Market Research Services - Loyalty Research Center; UWMSN-2024-1772-Market Research Services - Frank N Magid Associates Inc; UWMSN-2024-1773-Market Research Services - The Research Associates Contract Vendor(s): Frank N Magid Associates Inc - Minneapolis- Loyalty Research Center - Indianapolis- The Research Associates-New York