Collective Cannabis Branding, Promoting and Marketing Strategy for Humboldt County

Humboldt County is seeking proposals from qualified Humboldt County-based non-profit entities to work with County staff and leadership to develop a distinct national and industry “branding initiative” for Humboldt County grown cannabis and cannabis-related products and services. Coalitions of non-profit entities, in which each of the members meet the definition of non-profit entity set forth in the Definitions section of this Request For Proposals, may also submit proposals. The selected proposer will serve as the County of Humboldt’s lead contracted agency for cannabis marketing initiatives and will provide a broad range of professional marketing services, including promotion of Humboldt County Cannabis as a unique, high quality product sourced solely in Humboldt County. The successful proposer will utilize and employ specific recommendations and findings of the Humboldt County Marketing Assessment and will also provide recommendations for a county-wide stamp, terroir or place of origin