Research Consultancy: Brand Equity Study

This Request for Proposal is being issued on behalf of Marketing Research and Insights (MR&I), a division of the Vice-President External Relations portfolio. The MR&I team is seeking to enter into a long term partnership with an industry expert in brand health measurement to conduct the Brand Equity study, with a potential term of six (6) to eight (8) years. The goal of this project is to track the University’s brand health over time in order to inform strategic, marketing, and branding decisions. Contract duration The estimated contract period will be 72 month(s), with a proposed start date of 2024/06/01. Trade agreements Canadian Free Trade Agreement (CFTA) Canada-European Union Comprehensive Economic and Trade Agreement (CETA) Contracting organization Organization University of Alberta Address 116 Street & 85 Avenue Edmonton, Alberta, T6G 2R3 Canada Contracting authority Jennifer OBrien Phone 780-492-3497 Email jennifer.obrien@ualberta.ca Fax 780-492-0607 Address Materials Management Building 116 Street & 85 Avenue Edmonton, Alberta, 780-492-3497