RFP 739-SL3552182 Enrollment Marketing Analytics and Digital Advertising (School Health Professions)

Status: Addendum Posted Contact Name: Jason Coldiron Contact Number: 806-743-7357 Contact Email: jason.coldiron@ttuhsc.edu Response Due Time: 4:30 PM Agency/Texas SmartBuy Member Number: 739 Days Solicited: 21+ Days for Solicitation Notice Solicitation Posting Date: 11/22/2023 Response Due Date: 12/20/2023 Last Modified: 12/14/2023 9:38 am Solicitation Description: TTUHSC’s School of Health Professions must shift its recruitment strategy to include enrollment marketing, a more comprehensive and effective approach to attracting, identifying, converting, and enrolling high-quality students. SHP desires to nurture and engage leads through various channels, such as email campaigns, social media, and personalized communications that lead to application conversions while building relationships with potential students to increase trust and commitment. SHP desires to tailor its messages to individual leads' specific interests and needs to better connect with potential students by segmenting the lead pool and delivering relevant content and information. URL: Addendum: Addendum 1 - Questions - RFP 739-SL3552182 Enrollment Marketing Analytics and Digital Advertising (SHP) 12/13/2023 Addendum 2 - Vendor Questions - RFP 739-SL3552182 Enrollment Marketing Analytics and Digital Advertising (School of Health Professions) 12/14/2023 Class/Item Code(s): 91522-Communications Marketing Services 20938-*Database Software, Mainframes and