Rebranding of the Hawaii State Art Museum

Solicitation Number P20000961 Status Released Department Accounting and General Services Division State Foundation on Culture and the Arts Islands (where the work/delivery is to be performed) Oahu Category Goods and Services Release Date 12/18/2019 Offer Due Date & Time 02/14/2020 02:00 PM Description A rebranding of the Hawaii State Art Museum located at 250 South Hotel Street. This includes: - Brand Audit / Messaging Platform • Understanding Target Audiences • Competitor / Market Research • Brand Platform Development (Positioning / Messaging) - Identity System • Identity Design (logo) • Communications System (business cards/letterhead/etc.) • Identity Standards Guidelines - Integrated Branding Campaign • Brand Application for Collateral Design, etc. • Advertising Strategy and Recommended Tactics (Print, Broadcast, Online, etc.) • Media Strategy and Recommendations - Design and Production Services • Development and Refinement of any of the above items • Oversee 3rd party vendors (i.e. printing, online services, etc.) Contact Person Ewald, Karen Email karen.a.ewald@hawaii.gov Phone 808-586-9950 General Comments Procurement Officer Jonathan Johnson Attachments 103D-1 General