Market Research, Branding, design, Advertising and Communications Services

18 November 2022 Market Research, Branding, design, Advertising and Communications Services proposals from qualified vendors to deliver or provide support for the following services: market research, branding, design, advertising, and communication Services 18 November 2022 Open 10/31/2022 4:00 PM MDT Type Request for Proposal Close 12/2/2022 5:00 PM MST Number RFP20231974 Currency US Dollar Sealed Until 12/5/2022 10:30 AM MST Payment Terms 0% 0, Net 30 18 November 2022 Contacts Thayne Pearson thayne.pearson@adm.idaho.gov Phone +1 208-332-1605 18 November 2022 NIGP Codes NIGP Code Description 915-22 Communications Marketing Services 915-00 Communications and Media Related Services 915-01 Advertising Agency Services 18 November 202218 November 202218 November 202218 November 202218 November 202218 November 202218 November 2022 mailto:

href="mailto:thayne.pearson@adm.idaho.gov">thayne.pearson@adm.idaho.gov The Division of Purchasing (DOP), on behalf of the Idaho Department of Labor (IDOL), is seeking proposals from qualified vendors to deliver or provide support for the following services: market research, branding, design, advertising, and communication services. NOTE: THE FULL SOURCING EVENT IS ONLY AVAILABLE BY LOGGING INTO IPRO AT https://solutions.sciquest.com/apps/Router/SupplierLogin?CustOrg=StateofIdaho. SUPPLIERS THAT ONLY VIEW THE DOCUMENTS AVAILABLE FROM THE PUBLIC WEBSITE, AND DO NOT LOGIN TO IPRO, MAY NOT HAVE ACCESS TO ALL DOCUMENTS (INCLUDING ATTACHMENTS, Q AND A, AND MORE). IT IS THE SUPPLIER’S SOLE RESPONSIBILITY TO ENSURE ACCESS TO THE FULL SOURCING EVENT BY LOGGING INTO IPRO; THE STATE WILL NOT BE RESPONSIBLE FOR A SUPPLIER’S INABILITY TO ACCESS INFORMATION THAT IS AVAILABLE BY LOGGING IN. Description https://solutions.sciquest.com/apps/Router/SupplierLogin?CustOrg=StateofIdaho Required to View Event Prerequisites Required to Enter Bid 18 November 2022 1. Please download and acknowledge receipt of the attached Solicitation Instructions to Vendors. 2. Please download and acknowledge receipt of the RFP Administration documentation. 3. Please download and acknowledge receipt of the attached Terms and Conditions. 4. Please download and acknowledge receipt of the attached Insurance Requirements. Note: Suppliers that do not currently hold the type/level of insurance required are strongly encouraged to contact an insurance representative to obtain a quote prior to submitting a proposal. An awarded contractor’s inability to obtain the required insurance may be grounds for termination of the contract for cause and may affect the evaluation of that supplier’s responsibility on future sourcing events. 5. Download and fill out the Cover Form in it's entirety. Upload Cover Form when completed to the Suppliers Attachment section of this Sourcing Event 6. Download the attached Signature Page, complete and sign, and upload completed form under Supplier Attachments. 18 November 202218 November 202218 November 202218 November 202218 November 2022 Buyer Attachments There are no Buyer Attachments added to this event. 18 November 202218 November 202218 November 202218 November 2022 Questions Required Questions Group 1: Business Information Instructions: 1.1 7.1 (ME) Company History and Qualifications Offerors must describe in detail their company’s knowledge and experience in providing services similar to those required in this RFP. 7.1.1Provide the name, address, and telephone number of your agency. Include the physical location, along with a list of satellite offices and affiliates. 7.1.2Provide a brief company history. Include the date your agency or business was organized or created. 7.1.3Outline your general agency/client philosophies (goals and objectives). Address your customer service policy and response time. 7.1.4List your current agency qualifications detailing the ability to effectively handle the Department's marketing, advertising, communication, and promotional needs. 7.1.5Provide a list of current and former clients for whom the Offeror has worked on similar projects. 1.2 (ME) Experience Describe in detail your knowledge and experience in providing services similar to those required in this RFP. 1.3 (M) Organizational Chart - Provide a copy of your organizational chart, including detail of any relationships with parent and subsidiary organizations. 1.4 (E) Customer Retention - Over the last ten (10) years, approximately what percentage of customers have chosen to remain with your company when given an option (e.g. exercising optional renewals, extending agreements, selecting your company again upon re-solicitation, etc.) � 1.5 Please acknowledge the following: Disclosure of Abortion Related Matters. The State is subject to the No Public Funds for Abortion Act, Idaho Code title 18, chapter 87 (the “Act”) and State employees who intentionally violate the provisions of the Act are subject to criminal prosecution. This provision is included in the Solicitation to aid in compliance with the Act. The State requests that Offeror disclose, unless Offeror is within one of the exemptions provided in the Act, if it or an affiliate is or becomes, during the term of the Contract (if Offeror is the awarded Contractor), an abortion provider and if it will use State facilities or public funds to provide, perform, participate in, promote or induce, assist, counsel in favor, refer or train a person for an abortion related activity. Please refer to the Act for definitions of the terms used in this section. Group 2: Organization & Staffing Instructions: 2.1 (ME) Project Lead - Identify the person who will be the dedicated Project Lead if Offeror is awarded a contract. Provide a description of the proposed Project Lead’s experience and qualifications (or upload a resume in response to Question 2.2). � 2.2 You may submit a resume in response to the question above. 2.3 (ME) Key Personnel and Qualifications - Provide a list of key management, customer service and other roles to be used in the fulfillment of this Contract (in addition to the Project Lead). Provide role descriptions, including requisite qualifications and experience of the person(s)/role(s) identified, as well as an explanation of how the person in that role will contribute to the project. Your response should demonstrate the extent to which you have the expertise to accomplish the Scope of Work. 2.4 (M) Subcontractors - If you intend to utilize subcontractors, describe the extent to which they will be used to comply with Contract requirements. Include each position providing service, and provide a detailed description of how the subcontractors are anticipated to be involved under the Contract. Include a description of how the Offeror will ensure that all subcontractors and their employees will meet all Scope of Work requirements. NOTE: The information provided for subcontractors, if any, will be evaluated as part of Section 8.2, Other Key Personnel and Qualifications. If you do not intend to utilize subcontractor(s), provide a statement to that effect. � Group 3: Scope of Work Instructions: 3.1 Download the attached Scope of Work and indicate your understanding and willingnessto comply. 18 November 202218 November 202218 November 2022 3.2 Offer must upload the completed scope of work Group 4: Cost Proposal Instructions: 4.1 Acknowledge that you have downloaded the attached Cost Proposal and return with your final submission 4.2 Offeror must upload the completed Attachment 5 - Cost Proposal here Group 5: Questions Answered Instructions: 5.1 Please download and review all answers to the questions asked during the Q&A Period 5.2 Please download the USDOL Grant Sample Terms and Conditions Group 6: Amendment Acknowledgement Instructions: 6.1 Please acknowledge that you have downloaded the Offerors Questions answered as well as the USDOL Grant Sample Terms and Conditions Attachments in Group 5 18 November 202218 November 202218 November 2022