"Duval County Public Schools www.duvalschools.org
\nPurchasing Services PH: (904) 858-4848\n1701 Prudential Drive, Suite 322 FAX: (904)858-4868\n\nJacksonville, FL 32207 | |\n\nDUVAL COUNTY\nPUBLIC SCHOOLS\n\nOctober 27, 2022\n\nSpark Inc.\n\nRich Davis, President\n\n9310 Old Kings Road, South, Suite 901\nJacksonville, Florida 32257\n\nRE: RFP No. 24-21/TW, Creative and Advertising Agency Services\n\nOn Monday, October 10, 2022 the Duval County Public School Board renewed the contract for Creative and\nAdvertising Agency Services, RFP No.24-21/TW. This is the first renewal for the period of July 1, 2022 through\nJune 30, 2023.\n\nIn accordance with Section 16 of the RFP, insurance requirements, please forward an updated copy of your\ninsurance certificate.\n\nIf you have any questions about this renewal, please contact Terrence Wright at (904) 858-4859.\nWe look forward to a continued successful partnership.\n\nTevience Wright, Director\nDuval County Public Schools\n\ncc Anita Locke\nMaster Bid File\n\nDr. Diana L. Greene, Superintendent of Schools\nEVERY SCHOOL. EVERY CLASSROOM. EVERY STUDENT. EVERY DAY.\n" "FIRST RENEWAL TO AGREEMENT FOR CREATIVE AND MEDIA PLACEMENT SERVICES\n\nThis First Renewal to Agreement for Creative and Media Placement Services (the\n\"Renewal\u201d) is effective July 1, 2022 (the \"Effective Date\u201d), and is between The. School Board of\nDuval County, Florida, a body politic and corporate (\u201cDistrict\u201d) and Richard L. Davis, Inc., a\nFlorida corporation, YYb/a Spark Inc. (\"Contractor\"). The District and Contractor may be referred\nto in this Agreement singularly as a \u201cParty\u201d and collectively as the \"Parties.\n\nThe District desires to engage the Contractor for creative and advertising services, and\nthe Contractor is willing to provide the services in accordance with this Agreement; and\n\nWHEREAS, State Rule 6A-1.012(7), F.A.C., authorizes and allows the District to enter\nInto this contract, which has been competitively procured and awarded through RFP 24-21/TW,\nwhich is incorporated herein by this reference and attached as Exhibit A;\n\nNOW, THEREFORE, in consideration of ihe covenants set forih in this Agreement, and\nother good and valuabie consideration, the receipt and sufficiency of which are hereby\nacknowledged, the parties hereto agree as follows.\n\n1. Incorporation of Recitals. The parties hereto acknowledge and agree that the reeitals\nset forth above are true and correct and are incorporated herein by this reference.\n\n2. Renewal. The Agreement for Creative and Media Placement Services between the\nDistrict and Contractor, effective August 3, 2021 (\u201cAgreement\u201d), is hereby renewed for a period\nof one (1) year, from July 1, 2022, through June 30, 2023 (*Renewal Period\u201d).\n\n3. Terms. The Distric\u2019s maximum indebtedness under this Renewal Period shall not\nexceed $190,250.00. All other terms and conditions set forth in the parties\u2019 Agreement shall\nremain unchanged.\n\nIN WITNESS WHEREOF the undersigned have executed this Agreement as noted\nbelow.\n\nPresident\n\n[Signatures continued on next page]\n" "[Signature page to Agreement for Creative and Media Placement Services between\nThe School Board of Duval County, Florida, and\nRichard L. Davis, Inc., d/b/a Spark Inc., -\nDated Effective July 1, 2022]\n\nATTEST: THE SCHOOL BOARD OF DUVAL COUNTY,\nFLORIDA\n\nBy:\n\n\u201aChairman\n\nDr. Diana Greene,\nSuperintendent of Schools\nand Ex-Officio Secretary\nto the Board\n\nForm Approved Approved by the Board: October 10, 2022\n\nN;\n\n" "October 10, 2022, Regular Board Meeting\n\nTitle\n24. CREATIVE AND ADVERTISING SERVICES: CONTRACT RENEWAL (RFP 24-21/TW)\n\nRecommendation\n\n1. That Duval County School Board approve the renewal of Creative and Advertising\nServices Contract with Richard L. Davis, Inc. d/b/a Spark, Inc. as a top-ranked proposer,\nRFP 24-21/TW, in an amount not to exceed $190,250.00\n\n2. That the Duval County School Board delegate authority to the Superintendent or\ndesignee to renew the contract for subsequent years provided the terms and\nconditions are essentially the same and favorable to the district. There are four (4)\nadditional potential one-year renewals.\n\nDescription\n\nThis contract is to perform creative design and advertising services to continue the district\u2019s\nwork toward the goal of establishing marketing platforms for all schools. Richard L. Davis, Inc.,\na Florida Corporation d/b/a Spark, Inc., (Spark) was a prevailing company in a competitive\nRFP process, RFP 24-21/TW completed in May 2021. Under this 2022-23 renewal contract,\nSpark will work with 26 schools to produce marketing content potentially to include video, web\ncontent, social/digital media marketing assets and direct mail projects. This proposed\nagreement with Spark extends the district\u2019s internal capacity to provide professional marketing\nservices to our schools. Additionally, the RFP and the contract provide for Spark to perform\nother creative design services as may be needed by the district from time to time, including\nschool choice catalog, at specified competitive rates.\n\nGap Analysis\n\nDCPS schools all exist in an increasingly competitive environment for student enrollment. The\ndistrict's Marketing and Public Relations Department began implementing a school-focused\nmarketing strategy in 2019 with a long-term goal of elevating the marketing platform for each\nschool.\n\nPrevious Outcomes\nThrough a previous contract, the selected provider has successfully performed these services.\n\nExpected Outcomes\nAward and successful performance of this new contract with at least 30 schools receiving\nupdated, competitive marketing platforms to compete for new students.\n\nStrategic Plan Goals and Principles\nGuiding Principle V: DCPS will provide a culture and climate that improves academic, social,\nand emotional development.\n\nFinancial Impact\nThe not-to-exceed expenditure for the contract is 5190,250.00\n\nCommitment Item\n" "1220 49093 (ESSER) 7700 390 190,250.00\n\nContact\nTracy Pierce, Chief of Marketing and Public Relations, 904-390-2993\n\nAttachments\n1. Spark Inc\n"