SECOND AMENDMENT BETWEEN THE SCHOOL BOARD OF DUVAL COUNTY, FLORIDA AND SPARK, INC. This Second Amendment (herein "Amendment") is effectively dated October 1, 2023, and is between The School Board of Duval County, Florida, a body politic and corporate ("District") principally addressed at 1701 Prudential Drive, Jacksonville, FL 32207 and Richard L. Davis, Inc., (FEI/EIN 20-1722734) a Florida for profit corporation (formerly known as Spark, Inc.) principally addressed at 2944 Evercharm Place East, Jacksonville, FL 32257 ("Contractor"). The District and Contractor may be referred to in this Amendment singularly as a "Party" and collectively as the "Parties". Recitals. Background and ooose WHEREAS, the District desires an external firm to effectively manage a large number of targeted campaigns alongside the District's existing marketing staff; and / WHEREAS, the Agreement authorized effectively dated August 3, 2021 , w~/first amended in the 2022- 23 school year authorized effectively on