VIDEO PRODUCTION, ONLINE RECRUITING, SOCIAL MEDIA MANAGEMENT, WEB DESIGN AND VIRAL MARKETING CAMPAIGNS

Project Title VIDEO PRODUCTION, ONLINE RECRUITING, SOCIAL MEDIA MANAGEMENT, WEB DESIGN AND VIRAL MARKETING CAMPAIGNS Invitation # Bid Posting Date 09/28/2023 3:54 PM (PDT) Project Stage Bidding Bid Due Date 10/23/2023 5:00 PM (PDT) Response Format Electronic Project Type Bid Response Types Line Items Cost File Response File General Attachment Type of Award Lump Sum Categories 334310 - Audio and Video Equipment Manufacturing 512110 - Motion Picture and Video Production 512120 - Motion Picture and Video Distribution 512199 - Other Motion Picture and Video Industries 519130 - Internet Publishing and Broadcasting and Web Search Portals 541612 - Human Resources Consulting Services 541720 - Research and Development in the Social Sciences and Humanities 541840 - Media Representatives 541910 - Marketing Research and Public Opinion Polling 922120 - Police Protection License Requirements Department IT Address 111 Amador St Vallejo, California 94590 County Solano Bid Valid Liquidated Damages

Estimated Bid Value Start/Delivery Date Project Duration Bid Bond Bid Bond 0.00% Payment Bond 0.00% Performance Bond 0.00% Pre-Bid Meeting Information Pre-Bid Meeting No Online Q&A Online Q&A No Contact Information Contact Info April Adams April.Adams@cityofvallejo.net Bids to Owner's Agent Description Scope of Services The City of Vallejo Police Department is constantly looking for innovative ways to better improve our recruiting strategies. To better attract highly qualified lateral and entry level police officer and non-sworn candidates, the Vallejo Police Department looked to brand development. One area identified is to implement a strategic marketing and recruiting campaign which utilizes a broad spectrum of services to include but not limited to video production, photography, recruiting website design and administration. This recruiting campaign would get the Vallejo Police Department’s story in front of the potential candidates and tell them why they should work in our city. The selected vendor will provide a digital film crew, pre-production, and on-location filming. The vendor will be able to provide music, and professional voice talent to produce the recruitment videos for sworn and non-sworn. The client will own all video, both raw and final cuts. The vendor will allow for on-location still photography to be used as the department’s image for branding. Design and fabricate job fair booths, display backwall, banners and brochures. The vendor will design, build and administer a department recruiting website along with the concept and layout for home and interior webpages. The vendor will provide hosting of the recruiting website on secure and optimized servers and will guarantee a 99.9% uptime. There will need to be online technical support to facilitate content changes as needed. The vendor will provide online recruiting campaign services to include SEO (Search Engine Optimization) and SEM (Search Engine Marketing). The online campaign will consist of YouTube advertising, Gmail and Email ad campaigns and well as social media advertising including but not limited to Facebook, Twitter and Instagram. All of these services will be delivered by an agreed upon deadline. The ideal vendor would have at least 5 years of experience working specifically with law enforcement agencies with branding, developing, creating, producing and managing webpage, video, print and social media recruiting campaigns and have at least 5 years of experience providing 24x7x365 onshore technical support. The ideal vendor should be able to provide analytics of the recruiting campaign on how best to deliver content and where with a 99.9% uptime guarantee. Analytical reporting needs to provide measurable data to include the tracking of applicant sources, trends, and selection. Other Details Notes See attached documents for details on RFP. Special Notices Local Programs & Policies Place eBid