Brand Development and Implementation

Project Title Brand Development and Implementation Invitation # RFP 23-001-1700 Bid Posting Date 02/27/2024 8:14 AM (PDT) Project Stage Bidding Bid Due Date 04/01/2024 2:00 PM (PDT) Response Format Electronic Project Type RFP (Request for Proposal) Response Types Cost File Response File General Attachment Type of Award Lump Sum Categories 541410 - Interior Design Services 541430 - Graphic Design Services 541490 - Other Specialized Design Services 541613 - Marketing Consulting Services 541810 - Advertising Agencies 541820 - Public Relations Agencies 91876 - Marketing Consulting 91826 - Consulting: Communications - Public Relations 91522 - Communication Marketing Services 80100 - Signs, Sign Materials, Sign Making Equipment, and Related Supplies 90640 - Graphic Design, Architectural 541513 - Web (i.e., Internet) Page Design, Services, Custom License Requirements Department Purchasing Address 38300 Sierra Highway, Suite D Palmdale, California 93550 County Los Angeles Bid Valid 120 Days

Liquidated Damages Estimated Bid Value TBD Start/Delivery Date Estimated Start July 1, 2024; The City desires to launch the new branding in the first quarter of 2025. Project Duration TBD Pre-Bid Meeting Information Pre-Bid Meeting No Online Q&A Online Q&A Yes Q&A Deadline 03/25/2024 5:00 PM (PDT) Contact Information Contact Info Candice Mantell 661-267-5440 purchasing@cityofpalmdale.org Bids to Purchasing Division Owner's Agent Communications Division Description Scope of Services The City is seeking consultants with demonstrated experience in rebranding a government entity, including brand development and discovery, focus groups, marketing, identifying target audiences, and social change. The selected contractor will be responsible for the full scope of services appropriate to a project of this nature, including but not exclusive to the items enumerated herein. Proposal pricing should reflect, without limitation, all such services required for the proper completion of the work. Rebranding must include research focusing on residents, local leaders, stakeholders, and the surrounding community. Focus groups may be used. Research should build on existing messaging and campaigns to create a brand that reflects various sub-brands. The new brand must establish a comprehensive and compelling “umbrella” brand for all the City’s programs. User testing is expected with final reports on findings. Other Details Goals and Objectives The primary goals/objectives to be achieved by the brand development and implementation include but are not limited to: A. Consistency – The brand should convey a consistent message and image to audiences inside and outside the City of Palmdale that reflects community values and markets the City locally, statewide, and nationally. B. Community Identity/Pride – Identify and promote what makes the City of Palmdale distinct and appealing in a competitive market for residents, businesses, retailers, visitors, and residents. C. Endorsement – The brand must be authentic and original and resonate with residents and community members. Notes Project Schedule The City desires to launch the new branding in the first quarter of 2025. The successful bidder will provide a mutually agreed upon project schedule. Special Notices Local Programs & Policies Place eBid