RFP Secondary #CV23-121 - #CaliforniansForAll Youth Service Corps Marketing

The State¿seeks a qualified Contractor with creative breadth that can quickly develop and/or clarify brand identities and execute an advertising/marketing campaign to support program recruitment and member enrollment. The Contractor must possess strong project management skills, the ability to manage subcontractors (if necessary), have extensive knowledge of the diverse California media market, and the ability to effectively utilize statewide media¿to deliver a coordinated marketing strategy. The total dollar amount to be awarded from this RFP is up to $2,000,000.00. Addendum 1 (3/6/2024): Webinar Recording can be viewed at: https://www.youtube.com/watch?v=4ghD6ummlaE Addendum 2 (4/2/2024): Added language for ATTACHMENT 20: GenAI Disclosure & Factsheet Form STD 1000 and Executive Order N-12-23 ¿ Generative Artificial Intelligence (GenAI) Requirements in Attachment 2 - Solicitation Guidelines and Instructions. A clean and redline version is available for viewing in the attachments section. Attachment 2 is named to Attachment 2 - Solicitation Guidelines due to file name length upload issues. All else shall remain the