Tourism Marketing Services

Post InformationPosted At:Mon, Jul 31, 2023 8:18 AMSealed Bid Process:Yes (Bids Sealed / Pricing Sealed)Private Bid:No1. Introduction1.1. SummaryThe City of Benicia (“City”) is requesting proposals from qualified professionals/firms to provide tourism marketing services as part of the ongoing implementation of its adopted Strategic Tourism Marketing Plan (“Plan”). The Plan is available to view at www.ci.benicia.ca.us/edThe website, www.VisitBenicia.org, reinforces that brand and is intended to provide all necessary information for visitors to plan their visits to Benicia. Visit Benicia is active on Facebook, Instagram, and TikTok, as well as newsletters and blogs. Advertising is placed with Diablo, Sunset, VIA or Sacramento magazines or other local publications, and there is one digital readerboard on I-680 within Benicia city

limits. Visitor-oriented signage has been placed downtown and on major arteries in town. It is to be updated in the near future. Expanded marketing activity will reinforce the brand and carry the message to more target households within and outside Benicia.There will be an optional pre-submittal meeting to which all interested parties are invited, including members of the public. The meeting will be on Wednesday, August 16, 2023, at 1:30 P.M. - 3:30 P.M., at the Benicia City Hall Commission Room, 250 East L Street. Please email edev@ci.benicia.ca.us for a virtual pre-proposal meeting option.1.2. BackgroundBenicia Market PositioningNestled in the heart of Northern California, the town of Benicia serves as an inviting destination that benefits from its strategic location. Positioned as the halfway point between Sacramento and San Francisco, as well as the East Bay and Napa, Benicia offers a convenient stop for travelers exploring the region. With its picturesque waterfront, rich history, vibrant arts scene, and a charming small-town atmosphere, Benicia welcomes visitors seeking a delightful respite and serves as a gateway to the diverse attractions and destinations that surround it.1.3. Contact InformationColette SchowEconomic Development Manager 250 East L Street Benicia, CA 94510 Email: cschow@ci.benicia.ca.usPhone: (707) 746-4202Department:Economic DevelopmentDepartment Head:Colette Schow Economic Development Manager