REQUEST FOR PROPOSALS – Full Service Marketing Agency-Ongoing FCC Brand Support

REQUEST FOR PROPOSALS – 2023-DW-004 Full Service Marketing Agency - Ongoing FCC Brand Support RFP ABOUT FCC FCC is Canada’s leading agriculture and food lender, with a healthy loan portfolio of more than $47 billion. Our employees are dedicated to the future of Canadian agriculture and food. We provide flexible financing, AgExpert management software, information and knowledge specifically designed for the agriculture and food industry. As a Crown corporation, we provide an appropriate return to our shareholder, and reinvest our profits back into the industry and communities we serve. For more information, visit fcc.ca. RFP CONTACT David Wark Procurement and Vendor Manager Farm Credit Canada procurement@fcc.ca RFP SCOPE FCC has a strong brand and reputation within the Canadian agriculture and agri-food industry. The FCC brand is well known by producers in the financial space and awareness of FCC among food and beverage

entrepreneurs is growing. We also have a solid reputation as a strategic and trusted partner among key stakeholders in the agriculture and agri-food industry. FCC’s Brand team consists of approximately 35 employees with services ranging from strategy development, project management, , merchandising, creative development and production (writing, design and video production), media planning and buying, and an internal print shop. The Brand team supports client groups across the organization and partners with external vendors on an as-needed basis to provide a full range of services to help achieve organizational goals. We’re looking to develop relationships with agencies that will learn our business and audiences and can support us on various brand, marketing and media requests as needs arise. For further details, refer to the RFP and Appendix A (RFP Schedule, Evaluation Process, Scope and Proposal Instructions) documents that are uploaded to MERX. Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information. Contract duration The estimated contract period will be 36 month(s). Trade agreements Canada-European Union Comprehensive Economic and Trade Agreement (CETA) Contracting organization Organization Farm Credit Canada (FCC) Address 1800 Hamilton Street Regina, Saskatchewan, S4P 4L3 Canada Contracting authority David Wark Email procurement@fcc-fac.ca