UNH Brand Positioning Agency

Bid Information Bid Alert No: 00003588014 Bid Title: UNH Brand Positioning Agency Agency Bid No. Title: 212023563 Received Date: 06/13/2023 Close Date: 06/23/2023 Purchase Type: Not Stated Delivery Point: University of New Hampshire, Durham, New Hampshire Delivery Date: Not Stated Special Notices: Questions Due By 06/13/2023 12:00 PM Specifications Specifications include, but are not limited to: The qualified agency partner will be responsible for the following:Brand Audit: Conduct a brand analysis to assess the current state of the UNH brand. Leverage a whole host of branded material and strategic documents, directed at the broad target audiences to assess strengths and opportunities.Market Research: Review existing market research and conduct new research including, but not limited to, key stakeholder and target audience information collection, to identify current perceptions and key drivers of action. Benchmark against key competitors.Develop comprehensive brand strategy that

includes brand positioning statement / clear point of difference, as well as supporting values and reasons to believe. Develop personas for key target audiences and a communication architecture to make the brand positioning come to life for key business units and colleges. Make recommendations to refine existing visual identity and brand personality.Deliver a cohesive toolkit that includes templates, guidelines, and resources to ensure consistent brand execution across channels and touchpoint, as well as to align broad team communicating on behalf of the brand.Provide ongoing support and guidance to UNH leadership and stakeholders to ensure the successful implementation and adoption of the brand strategy. Bid Related Documents Download Document Bid Related Attachments Download Attachment Download Attachment Download Attachment Download Attachment Download Attachment Amendments Download Amendment Download Amendment Download Amendment Download Amendment Download Amendment Product Codes: 91876, 91501 Agency Information Issuing Agency: University System of New Hampshire State: New Hampshire Agency Type: State and Local Contact: Hilary Neal Email: hilary.neal@usnh.edu < PREVIOUS PAGE