RFP# 92069 - Advertising Media Buying Services

Solicitation Details:TitleRFP# 92069 - Advertising Media Buying ServicesIDBPM040713Alternate IDLot #1Round #1StatusOpen[imp]OpenClosedResponses OpenedApprovedDraftDue / Close Date (EST)Due / Close Date (EST)Solicitation TypePublic NoticePublic NoticePORFPRequest for Information & PricingRequest for InformationRequest for QuoteTechnical Envelope (Multi-Step)RFR - CATS SpecificFinancial Envelope (Multi-Step)IFB: Invitation for BidIFB: Invitation for Bid (w/ Min Quals)Price OnlyRFP: Double Envelope ProposalTORFPCost breakdownRFP: Triple Envelope ProposalService purchase - Fixed FeeService purchase - T&MQuick QuoteMain CategoryIssuing AgencyProcurement Officer / BuyerEric PFISTERSee AllEmail Summary:University of Maryland Global Campus (“UMGC” or the “University”) is soliciting proposals for advertising media buying services. The selected contractor(s) will work with the Office of Marketing to achieve the University’s goals for growth. The selected contractor(s) must have a successful record of assisting organizations in achieving growth through a proactive, analytical, innovative, and best-of-breed media buying approach. UMGC is looking for strategic partner(s) – sophisticated, engaged vendors with subject matter expertise and a proven, results-oriented background in acquisition marketing. Only firms that for each of the last three (3) years had at least one client for whom they purchased a minimum of $5 million of advertising media shall be susceptible for an