The University of Minnesota Duluth (UMD

The University of Minnesota Duluth (UMD) is looking for a partner to conduct brand research and update integrated institutional marketing and enrollment messaging. Our goals are to: Define a value proposition to differentiate UMD within the higher education marketplace; Drive enrollment of prospective students; Increase brand awareness and affinity. The agency should work within the University of Minnesota Driven to Discover brand and define UMD’s brand messaging for key target audiences. Previous branding research was done in 2015 and 2011. The agency will work collaboratively with UMD’s University Marketing and Public Relations office, who will also foster collaboration and input from other key stakeholders. Before submitting questions about the RFP via the Questions Tab, read and review the Supplier Process and Information Attachment and ALL Attributes in the Attributes Tab, especially Background and Project Summary/Scope of Work. These provide valuable information and address frequently asked questions. Contact Information: Name Brendan Wintroath Address University of Minnesota 1300 S. 2nd St. Ste. 277 Minneapolis, MN 55454 USA Phone Fax Email wintr003@umn.edu Bid Attachments Supplier-Process-and-Information-07-13-22.docx ACTION REQUIRED All respondents must review this before starting a response.30 KB References-05-04-17.doc (please login to view this document) Use this form to submit references for this RFP.44 KB Travel-Reimbursements-10-15-15.doc (please login to view this document) Requirements for Travel Reimbursements38 KB CFPS-Terms-and-Conditions-08-02-22.docx (please login to view this document) Contract for Professional Services384 KB Pricing_Worksheet.xlsx (please login to view this document) Pricing Worksheet14