Video Messaging Solution

System will hereinafter be referred to as the "University." Respondents to the document shall be referred to as "Respondent(s)” or “Respondent”. The Respondent to whom the Agreement is awarded shall be referred to as the "Contractor." The University of Maine System and other components of the University shall be referred to as “Multi-Institution”. 1.1.2 Background Overview Established in 1968, the University of Maine System (UMS) unites six distinctive public universities, comprising 10 campuses and numerous centers, in the common purpose of providing quality higher education while delivering on its traditional tripartite mission of teaching, research, and public service. A comprehensive public institution of higher education, UMS serves more than 30,000 students annually and is supported by the efforts of more than 2,000 full- time and part-time faculty, more than 3,000 regular full-time and part-time staff, and a complement of part-time temporary (adjunct) faculty. Reaching more

than 500,000 people annually through educational and cultural offerings, the University of Maine System also benefits from more than two-thirds of its alumni population residing within the state; more than 123,000 individuals. The System consists of six universities: The University of Maine (UMaine), including its regional campus the University of Maine at Machias (UMM); the University of Maine at Augusta (UMA); the University of Maine at Farmington (UMF); the University of Maine at Fort Kent (UMFK), the University of Maine at Presque Isle (UMPI); and the University of Southern Maine (USM). The System also includes the University of Maine School of Law and the University of Maine Graduate and Professional Center. University of Maine at Farmington The University of Maine at Farmington is the birthplace of public higher education in Maine and has earned a national reputation for excellence. Established in 1864, it is a small, selective public liberal arts college, serving primarily full-time, traditional-age undergraduates in a residential setting. UMF offers quality programs in teacher education, human services, arts and sciences and professional studies. At Farmington, students feel connected, deeply woven in the roots of the community. Through hands-on learning, the sharing of ideas, debating of issues and pursuit of research, our professors become an active part of their student’s lives helping them engage and succeed in a place where they are valued, inspired and empowered. Located in the foothills of the mountains of western Maine, UMF offers the perfect mix of the active outdoor lifestyle with the quintessential New England college town. With enrollment at around 1,800 full- time students, UMF is about the same size as many of New England’s most selective private colleges and offers many of the same advantages, yet at a very Request for Bid (IT) – Video Messaging Solution Dated: November 17, 2022 University of Maine System RFB Page 4 of 12 Rev. 08/03/2022 affordable price—providing a tremendous college value in a spectacular natural setting. 1.1.3 Purpose The University of Maine System acting on behalf of University of Maine at Farmington is seeking a video messaging solution. This document provides instructions for submitting responses, the procedure and criteria by which the Respondent(s) will be selected, and the Agreement terms which will govern the relationship between the University and the awarded Respondent(s). Respondents should review 1.1.4 Specifications / Scope of Work of this document to see the full Scope of Services/Products required. The University is committed to providing increased access and opportunity to diverse businesses include and not limited to: Lesbian, Gay, Bisexual and Transgender Business Enterprise (LGBTQ+BE); Minority Business Enterprise (MBE); Service-Disabled Veteran Business Enterprise (SDVBE); Small Business Enterprise (SBE); veteran-owned; service-disabled veteran-owned; HUBZone; small disadvantaged business; women-owned; minority-owned; Veteran Business Enterprise (VBE); and Women’s Business Enterprise (WBE). Though this document is primarily for University of Maine, all campuses in the University of Maine System must be afforded the use of this solution, with all the same terms and conditions applicable to the various University locations. 1.1.4 Specifications / Scope of Work The video messaging solution will support: • Provide video messaging platform that is built for higher education recruitment and admissions. • Provides a workflow-based solution. • Provides pre-recorded videos triggered to send to students at predetermined moments. • Provides messaging via a student’s preferred communication method: SMS, email, etc. • Provides recruiter task management. • Supports two-way integration with Salesforce o Admissions staff, am