Consulting & Comprehensive Marketing Services

Login Bid Opportunity Detail Return to ListingSupplier Registration Bid Information Type Request for Proposal Status Issued Number YESP2024-21 Addendum 1 (Consulting & Comprehensive Marketing Services) Issue Date & Time 4/10/2024 09:39:26 AM (CT) Close Date & Time 5/15/2024 10:00:00 AM (CT) Time Left 15 days 1 hours 28 minutes 15 seconds Contact Information Name Mehmet Bayar - Director of Procurement Address 5455 South Loop E. Fwy HOUSTON, TX 77033 USA Phone +1 (713) 967 8887 Fax Email mehmet.bayar@yesprep.org Bid Documents Document nameFormat Data pager Data pager 1 Page size: PageSizeComboBox select10152050 2 items in 1 pages Bid Invitation Acrobat / PDF Public Question & Answer Acrobat / PDF Bid Attachments File NameDescriptionFile Size Data pager Data pager 1 Page size: PageSizeComboBox select10152050 5 items in 1 pages RFP#YESP2024-21 Consulting & Comprehensive Marketing Services ? (1).pdf RFP#YESP2024-21 Consulting &

Comprehensive Marketing Services546 KB Pricing Sheet RFP#YESP2024-21 Consulting & Comprehensive Marketing Services.xlsx Pricing Sheet RFP#YESP2024-21 Consulting & Comprehensive Marketing Services20 KB Vendor_Identification_Packet 2024- 1yr intital agreement term 7.1.24-6.30.25.pdf Vendor_Identification_Packet 4.29 MB Bid Invitation 2024-21.pdf For Hard Copy Submissions Only- please make sure to attach this form to your hard copy submission. 49 KB Marketing RFP Data 4.29.pdf Marketing RFP Data148 KB Bid Questions Question What is the desired frequency and distribution channel for promotional videos? AnswerWe want to integrate more video content into our digital marketing strategy and would like to explore more frequent posting timelines as well. Alot of our digital content lives on our social media channels and website. We also need to increase our success story # of viewers, likes and shares. Submitted4/23/2024 05:22:25 AM (CT) Question Content Development What types of content (blogs, newsletters, infographics, etc.) does YES Prep consider critical to its current strategy? Are there content performance metrics currently in place, and how would YES Prep like to see these improved? AnswerWe are actively creating blogs, send out a monthly newsletter and create videos and reels for student and talent recruitment. We measure engagement, reach and click throughs to determine effectiveness. Submitted4/23/2024 05:21:33 AM (CT) Question Event Marketing Support : What upcoming events require marketing support, and what outcomes is YES Prep expecting from these events? Is there a calendar of annual events that marketing efforts should align with? Are these events local, regional, or national in scope? AnswerWe do have a list of systemwide events and talent events that will need marketing support. We can provide a calendar of these recurring events but for scope: - Senior Signing Day - Signature Hiring Events - Lottery - College Fair - Leading Houston Forward Luncheon - Poker Tournament - Commencement Submitted4/23/2024 05:20:21 AM (CT) Question What is the current approach to SEO, and how do you measure its effectiveness? AnswerWe use key words to make sure we are at top of search for charter school and work with Final site to edit website, handle google analytics and more.Submitted4/23/2024 05:18:53 AM (CT) Question How does YES Prep assess its current website's performance in terms of user experience and conversion rates? Are there particular features or functionalities YES Prep wishes to add to its website? AnswerOur priority has been tracking traffic to our students and talent recruitment. Anything that will help increase conversion through our website is a feature and functionality we would like to explore.Submitted4/23/2024 05:18:20 AM (CT) Question What platform/product does Yes Prep use for Email Marketing? AnswerWe use HubSpot for email marketing but would love to explore more innovative options to ramp up our email marketing and drip campaigns since this will be new.Submitted4/23/2024 05:17:27 AM (CT) Question Email Marketing: How does YES Prep currently utilize email marketing to communicate with stakeholders? What is the frequency of email communications sent out by YES Prep? What are the strategies does YES Prep employ to personalize and segment their email campaigns effectively? AnswerWe use HubSpot to send out email drips based on campaigns we craft year-round. We want a more thought-out and comprehensive email marketing campaign to be put in place to target all of our key areas. During our campaigns, emails go out once a week.Email marketing is another indicator that could be added to traffic dashboard.Submitted4/23/2024 05:17:05 AM (CT) Question What is the budget for paid advertising channels ? AnswerBudget is subject to proposed school year plan for our media campaign, but we do place a good amount behind paid advertisement.Submitted4/23/2024 05:16:08 AM (CT) Question What paid advertising channels does YES Prep invest in, and what has been the ROI of these campaigns? AnswerWe invest in paid advertisements on social media platforms like META (Facebook, Instagram), LinkedIn as well as google ads and traditional media such as billboards, television and radio spots. Please include target ROI metrics to quantify.Submitted4/23/2024 05:15:41 AM (CT) Question How does YES Prep measure the effectiveness of their social media marketing efforts? AnswerWe measure success using our analytics to determine effectiveness through: - Conversion of ads to applications - Enrollment numbers for each grade level - AD clicks to website traffic and key links - # of applications submitted - Application numbers based on each respective school - Talent event registrations - # of talent roles filled Submitted4/23/2024 05:15:01 AM (CT) Items 1 - 10 shown of 26 • Page 1 of 2 shown First < 1 2 3 > Last Bid Event Participation Activity Activity DateActivity NameDescription Data pager Data pager 1 Page size: PageSizeComboBox select102050 4 items in 1 pages 4/10/2024 08:00:00 AM (CT) 1st Legal ad posting 4/17/2024 08:00:00 AM (CT) 2nd Legal ad posting 5/8/2024 05:00:00 PM (CT) Questions Due by Questions regarding the requirements specified in this RFP shall be directed through the Questions section of eBid system.5/15/2024 10:00:00 AM (CT) Deadline to submit proposals Bid Event Non-Participation Activity Activity DateActivity NameDescription Data pager Data pager 1 Page size: PageSizeComboBox select102050 1 items in 1 pages 6/7/2024 08:00:00 AM (CT) Contract Approval date