The purpose of this Request for Proposal (RFP) is to solicit bids, not to exceed $280,000, from qualified Proposers to provide California State Polytechnic University, Pomona (Cal Poly Pomona, CPP or University) expertise, strategic guidance and deliverables for multi-year work on brand visual representation, a brand rollout plan and brand launch campaign, web design and creative assets. All requested materials contained herein are identified as the CPP Brand Visuals, Brand Campaign, Web Design and Creative Assets RFP. Bids must be in accordance with the requirements, scope, terms and conditions of this